Photo: Nescafé Azera Americano Blend coffee bags
Nescafé Azera, the premium coffee brand loved by urban millennials, has been rejuvenated with a fresh new visual identity for 2019. Azera’s new guise, which can be seen on pack and off, is being supported by a new £8 million TTL (through the line) campaign based around the idea of ‘stay curious’, encouraging viewers to embrace their curious side and try something new.
Nestlé has revealed the latest theme for its popular range of limited edition Smarties and this time the brand is going under the sea.
Smarties Mermaid Edition will hit shelves in Asda this week in a £1 sharing bag complete with a fish tail design on pack and Smarties in yellow and pink hues inside.
These special editions have proved hugely popular with Smarties fans and the mermaid themed edition follows hot on the heels of successful launches for Smarties Unicorn Edition and Smarties Llama Edition, the latter of which was introduced earlier this year.
Nestlé has also seen success with products made up of purely orange Smarties and seasonal editions like ‘Scaries’ for Halloween and an Easter egg version of the popular Unicorn variant.
Lucy Fawcett, Assistant Brand Manager for Smarties said: “We know how much people love these packs and, with mermaids being increasingly on trend, it was a no-brainer for this to be our next limited edition for Smarties.”
Feeling curious London?
- Coffee masterclass by food and drink disrupters Smith & Sinclair
- Hip Hop Karaoke - they provide the track, you take the mic
- That's Drag Bingo - bingo, drag queens and lip sync showdowns!
- Subpac Sound Therapy - ‘feel’ sound throughout your body
Today (Thursday 11th July 2019) marks the grand opening of the brand new onsite health and fitness facilities at Nestlé House. As of tomorrow, Nestlé York office and factory employees have full access, as well as those based at Nestlé’s Product Technology Centre, the global R&D headquarters for confectionery, 24 hours a day, and 7 days a week. The upgrade forms part of the investment revealed earlier in the year when improvements including a new employee restaurant were unveiled at the site, and forms part of Nestlé’s wider wellness strategy.
Physical activity and exercise can have immediate and long-term health benefits. While lower blood pressure and a healthy heart are certainly perks of exercise, there’s more evidence to suggest it boosts our mental wellbeing.
Nesquik, the iconic family favourite milk drink, has joined the long list of flavours available in the Nescafé Dolce Gusto system. Providing the familiar cocoa flavour adored by generations, each serving of Nescafé Dolce Gusto Nesquik hot chocolate provides a source of calcium and also offers a generous foam top, giving drinkers a unique and indulgent experience.
Nesquik is the latest Nestlé brand available within the Nescafé Dolce Gusto system, which also offers the classic Chococino and Chococino Caramel hot chocolates under the Nescafé Dolce Gusto label.
Earlier this year, Nestlé welcomed the iconic American Starbucks coffee brand to Nescafé Dolce Gusto, bringing coffee shop favourites like Starbucks Caramel Macchiato and Starbucks Americano House Blend Medium Roast, into the home of millions of Nescafé Dolce Gusto users around the world.
In addition to introducing customer favourites, Nescafé Dolce Gusto has also embraced the origins trend with its Colombia Sierra Nevada Lungo, Peru Cajamarca Espresso, Honduras Corquin Espresso and Mexico Chiapas Americano drinks, offering a world-class, premium, organic origin coffee experience.