Luxury coffee brand Nespresso has launched into the UK on-the-go coffee market with its new coffee shop concept, The Nespresso Bar.
The Bar will be located near Liverpool Street Station in central London, a location that has been carefully selected due to its status as one of London’s busiest commuter spots.
The capital’s coffee culture continues to flourish, with coffee officially overtaking tea as the nation’s favourite drink in 2023. 80% of coffee drinkers visit a coffee shop at least once a week in the UK1, and more than 12.8 billion cups of coffee were consumed outside the home last year2. The Nespresso Bar is a new way for coffee lovers to engage with the brand.
At The Nespresso Bar, locals and commuters alike will be able to enjoy the taste of their favourite Nespresso coffees made from exceptional blends, outside of their homes.
These iconic Nespresso blends can be enjoyed in a variety of hot and cold formats, including latte, cappuccino and americano.
The Nespresso Bar is designed to connect with communities in London’s most iconic business district and provide a moment to enjoy an elevated coffee experience. The Bar will feature a community wall, which will showcase the latest events and opportunities in the area.
Anna Lundstrom, CEO at Nespresso UK & ROI, said: "The on-the-go coffee experience is now an intrinsic part of the UK community, with 11 million of us visiting coffee shops across the country every day. The Nespresso Bar represents an exciting opportunity to reach new customers in a new way; with an elevated customer experience combined with the joy of coffee discovery.”
The Nespresso Bar operates with a Nespresso Professional set-up, designed to deliver unmatched in-cup quality with an Agulia 440, equipped for up to 400 coffees per hour3. Nespresso Professional is also the coffee of choice for thousands of businesses across the UK – from FTSE 100 offices to Michelin star restaurants and some of the country’s top hotels.
Sources
1 Coffee Industry Statistics - For 2022 and Beyond (trulyexperiences.com)
2 Kantar, 2023
3 Aguila 440 | Commercial Coffee Machines | Nespresso Pro UK
About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 140,000 farmers in 18 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.
In 2022, Nespresso achieved B Corp™ certification – joining an international movement of over 6,500 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.
Headquartered in Vevey, Switzerland, Nespresso operates in 74 markets and has over 13,000 employees. In 2022, it operated a global retail network of 791 boutiques. For more information, visit the Nespresso corporate website.