Responsible marketing and advertising of our products, in particular to children, and clear and easy labelling are integral parts of how we encourage healthier lifestyles and empower consumers to make informed choices about the foods they eat.
Nutrition information can be confusing so we are on a continuous journey to make nutrition, ingredient and portion information as clear and easy to understand as possible – within the legal and regulatory framework.
WHO cares – so do we
We were one of the first companies in the world to adopt as policy the World Health Organisation’s (WHO) International Code of Marketing of Breastmilk Substitutes (the Code). We are the first to be accredited by the FTSE4Good Index, a sustainability index that rates companies according to their social and environmental practices.