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Simple ingredients
Consumers increasingly expect to know what is in the food and drink they consume. They want to be able to recognise the ingredients listed on the label - to ensure that what they're buying is nutritious, fits their lifestyle and health concerns and is sustainably produced.
We are constantly working to provide simpler, clearer information about our products, and removing unfamiliar ingredients from our recipes.
Simplifying our ingredients
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Nestlé confectionery No artificial colours, flavours or preservatives since 2012Read More -
Smart move They said it couldn’t be done. We took the art out of Smarties back in 2008.Read More -
Better all the time Our Maggi noodle range and recipe mixes have been reformulated to include only ingredients you know.Read More
The same applies to pet food. The colourants in our pet food products have always been perfectly safe but we recognise that just as people don’t want colourants in their own food, they don’t want them in their pet’s food either.
We have already achieved a commitment to completely remove artificial colourants from our main meal products by 2020 and by 2023, we will completely remove artificial colourants in snacks as well. With that in mind, AdVENTuROS Dog Snack brand was launched without colourants, artificial flavourings or artificial preservatives, with products available on shelves from January 2021.
In March 2021 we also removed the remaining non-artificial colours from our Felix ranges.
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Reducing sugar, salt and saturated fat For more than 20 years we have been working to reduce the level of sugar, salt and saturated fats in our products.Read More -
Introducing more whole grain and fibre The green banner on a box of our breakfast cereals means whole grain is the number one ingredient.Read More -
Shaping the future with emerging trends Changing behaviours are more than just fashion. But things move quickly.Read More