Studies show that more than 80% of us don't eat enough whole grains and vegetables1 - important sources of fibre, healthy fats, antioxidants and a range of vital nutrients.
With the recommended fibre intake for adults sitting at 30g per day, choosing breakfast cereals containing whole grain is a great way to increase fibre intake2.
As a major manufacturer of breakfast cereals, through Cereal Partners UK, we are in a position to use our products and influence to help consumers eat more whole grain foods, for a healthier, more balanced diet.
Grains come full of fibre and never fail to make an amazing combination with milk. Every grain grows whole grain, but a grain is only whole grain if it has all three natural parts intact - this includes the bran, the starchy centre and the core. Whole grains are recognised as an important part of a healthy diet3.
We have made whole grain the number one ingredient in all of our cereals with the whole grain green banner on our packaging. It’s that simple!
1Mann KD, Pearce MS, McKevith B et al (2014) Whole grain intake and its association with intakes of other foods, nutrients and markers of health in the National Diet and Nutrition Survey rolling programme. Br J Nutr. 113(10):1595-1602.
3Whole Grains Council: http://wholegrainscouncil.org/whole-grains-101/how-much-enough/whole-grain-guidelines-worldwide
All of our Nestlé cereals sold in the UK and Ireland carry the UK Government's voluntary, colour-coded front of pack labelling scheme. We have also introduced clear portion guidance that differentiates between adult and child portions. We believe these changes will help consumers make more informed choices.