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Nestlé breakfast cereals are manufactured by Cereal Partners – a joint venture between Nestlé and General Mills. Cereal Partners is one of the UK's leading cereal manufacturers and makes many of the leading UK brands.

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You'll recognise many of our well-known brands, like Shredded Wheat, Shreddies and Cheerios.

Our purpose is to make breakfast better. We want to make sure that our cereals taste great and are sourced in the best way possible. Find out more about how we source our ingredients.

We believe in the importance of whole grains at breakfast time. That is why we are very proud that all our cereals with the green banner have whole grain as their number one ingredient. Look out for it when you are doing our next shop. Visit Nestlé Cereals website to find out why we believe in whole grain.

"Breakfast like a king, lunch like a prince and dine like a pauper." Like most proverbs, this one holds more than a grain of truth. Breakfast is arguably the most important meal of the day. It is a time when we 'break the fast' of the night, which can be anything up to 10 or 12 hours. First thing in the morning our bodies have low energy reserves and breakfast helps to replenish these and to fuel us through the morning.

In addition to the nutritional benefits of breakfast, evidence suggests that this important meal provides a number of other benefits to give us the best start to the day. An amazing 45% of all breakfasts in the UK feature ready-to-eat cereals.