Following in the footsteps of Nescafé and Nestlé Cereals, Nestlé Health Sciences'; Vital Proteins Collagen is joining forces with a breakfast TV icon, ITVs weekday morning show Lorraine.
Through a new sponsorship deal, Nestlé Health Sciences' hopes to highlight how easy it is to add collagen into your morning routine.
Vital Proteins, the number one collagen brand in the US, arrived in the UK three years ago and offers a range of collagen powders and capsules designed to help people make the most of their lives, and feel and look their best.
Vital Proteins Collagen
Collagen is the most abundant protein in the body and helps give structure to our hair, skin, nails, bones, ligaments and tendons. Collagen is also behind helping hair shine and skin glow.
Collagen is important for the skin in a number of ways. When it comes to ageing skin, collagen keeps it firm, plump and supple. As we age, our body's natural collagen production begins to decline, which may lead to the appearance of fine lines and sagging skin. In the skin tissue, collagen adds firmness and elasticity. Supplementing your diet with ingestible collagen, in addition to a healthy diet and lifestyle, can help to increase your collagen intake.
Fitting in to routines
Vital Proteins Collagen is easy to take and can be a quick win in everyone's morning routine, so who better to partner up with than a breakfast TV institution like Lorraine, that people tune into while they have their morning cup of coffee.
Speaking about the new partnership, Marta Lima, Vital Proteins Brand Manager, said: "The Vital Proteins team and I can't wait to see the brand on morning TV. We know that collagen production declines 1% every year after the age of 25 and having consistent daily collagen supplements can help to combat that. The partnership with Lorraine is our way of putting the brand into people's morning routines and gives us the chance to show how easy it is to add it into their lifestyles."
Find out more about collagen and the Vital Proteins story.