Nestlé Health Science is proud to announce a new partnership between Vital Proteins Collagen and ITV weekday morning show Lorraine.
Starting from 1 April and running for four full months, Vital Proteins Collagen will demonstrate how easy it is to add Vital Proteins Collagen into everyone’s morning routine through their sponsorship idents.
Vital Proteins, the number one collagen brand in the US, arrived in the UK three years ago and offers a range of collagen powders and capsules to help people make the most of their lives, and feel and look their best. Vital Proteins Collagen is easy to take and can be a quick win in everyone’s morning routine, so who better to partner up with than a breakfast TV institution like Lorraine, that people tune into while they have their morning cup of coffee.
Speaking about the new partnership, Marta Lima, Vital Proteins Brand Manager, said: “The Vital Proteins team and I can’t wait to see the brand on morning TV. We know that collagen production declines 1% every year after the age of 25 and having consistent daily collagen supplements can help to combat that. The partnership with Lorraine is our way of putting the brand into people’s morning routines and gives us the chance to show how easy it is to add it into their lifestyles.”
After successful runs with Nestlé Cereals and Nescafé sponsoring Lorraine, Nestlé is thrilled to strengthen its partnership with a new sponsorship deal centring around Vital Proteins Collagen.
Lorraine, one of ITV’s daily network flagship shows is on ITV1 and ITVX from 09:00 am to 10:00 am on weekdays.