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Nestlé employees join forces to clean up York nature reserve for the Great British Spring Clean 2024

people are cleaning in tunnel of trees

The Great British Spring Clean

Organised by Keep Britain Tidy, the nation's biggest litter pick campaign is encouraging more people than ever before to support the initiative this year. In 2023, approximately 350,000 volunteers across the country collected more than 400,000 bags of litter from streets, parks, and beaches, highlighting the significant impact of the campaign.    

Nestlé is supporting the campaign for a fourth consecutive year by encouraging employees to get involved in their local areas.

Giving something back

A team of Nestlé employees headed down to Clifton Nature Reserve in York to help tackle the issue of litter. Collecting 13 bags and three buckets of litter in just under two hours, the team were a little surprised at some of the items collected!

Amongst the bags and buckets were half a snow globe, a bollard and some false teeth!

It's great to see such community spirit and employees having fun while volunteering to make a positive difference, but support for the initiative is rooted in a deeper ambition.

We are determined that none of our packaging waste will end up as landfill or litter.

The journey towards our ambition

young people are cleaning the rubbish

Sustainability Manager for Nestlé Confectionery, Rosamunde Barnett, said: "We know that food wrappers play a significant role in litter across the UK and at Nestlé we're determined to do our bit to tackle that. We've got an ambition for none of our packaging waste to end up as landfill or litter and we're committed to achieving it.

"The Great British Spring Clean is an important part of our journey towards this ambition, which also sees us removing unnecessary packaging from our products, adapting materials to make sure they're recyclable and supporting projects to boost recycling infrastructure in the UK."

Every 'litter' bit helps

This years' collective contribution follows a successful 2023 campaign, where more than 100 Nestlé colleagues pledged to pick 228 bags of litter and dedicated 322 hours to litter picking.

Tool for the rubbish cleaning

Volunteering at Clifton Nature Reserve is just one of the litter picks Nestlé employees get involved in at parks, beaches, fields and streets across the country. Every employee can take up to two days a year to volunteer in their local community.

Empower and encourage

Allison Ogden-Newton OBE, Chief Executive of Keep Britain Tidy, said: "The Great British Spring Clean is all about empowering and encouraging communities to take action. We are so pleased that colleagues from Nestlé have volunteered their time to show some love for Clifton Backies, a green space in the heart of York.    

"By collaborating on this campaign, Nestlé are demonstrating that they take their packaging and community responsibilities seriously and helping us to recruit an army of people – their staff and consumers included – to take action to protect the places they live, work and play."

We hope that you too feel inspired to take action. To get involved or pledge time to the campaign visit Keep Britain Tidy.