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New Shreddies campaign launches – Shreddie for anything

shreddie for anything
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Nestlé Cereals has launched a new campaign and packaging for Shreddies as it urges families to be “Shreddie for Anything”.

The new campaign includes a TV advert and stars TV presenter and builder of dreams, Nick Knowles, who will be waking up the nation with his can-do attitude and celebrating the UK’s ordinary, no-nonsense families who are tackling life’s everyday challenges head on.

The new pack for Shreddies is simple and modern and follows a successful year for the cereal, which saw an 8% increase in volume sales and 10% increase in value sales during 2020 compared to 2019.[1]

Toby Baker Regional Marketing Director UKA – Nestlé Cereals, said: “We know that our Shreddies customer’s is made up of busy and multitasking parents who often have chaotic mornings, and need a breakfast that does what it says on the box. Our new campaign is all about celebrating these everyday families, showing them how Shreddies delivers a satisfying, straight-up and no-nonsense breakfast for the whole family.

“We’re proud that Shreddies has continued to be a staple brand in the cupboards of families across the country since 1953, giving them what they need to unlock morning energy to start the day[2]. This marks an exciting new chapter for the brand, and we’re delighted to partner with Nick Knowles, who we believe truly embodies the ‘no nonsense’ attitude needed to help families get ‘Shreddie for Anything’ in the morning.”


[1] IRI Total Grocery 52 w/e Nov. 28th, 2020

[2] Shreddies is a source of iron which contributes to normal energy-yielding metabolism.