Nescafé is delighted to announce a new advertising partnership with ITV weekday morning show Lorraine, hosted by the breakfast TV icon, Lorraine Kelly.
Nescafé is ready to awaken a daily reach of 1.2 million Lorraine viewers throughout 2024, putting the nation’s #1 coffee brand* at the top of mind for consumers. The sponsorship will pour 80 seconds of Nescafé coverage into each episode, Monday to Friday.
Airing from the first week of January, viewers can enjoy seeing their favourite morning coffees from the classic Nescafé Original, to frothy Nescafé Cappuccino, or coffee-shop style Nescafé Dolce Gusto pods.
Mia Beverley, Brand Manager for Nescafé, said: “We are thrilled to have Nescafé partnering with Lorraine in 2024. The show’s genuine and trusted values perfectly harmonise with the essence of Nescafé, creating an unforgettable campaign that will awaken the nation’s love for the perfect cup of coffee.
“With Lorraine’s extensive viewership, including a significant number of coffee-loving households, it presents the ideal opportunity to connect with this key audience during their cherished morning coffee ritual.”
Bhav Chandrani, Director of BE Studio, from ITV said: "We're delighted to welcome Nescafé as the new sponsor of Lorraine - it's the perfect combination to get your morning started."
“Nescafé and show host Lorraine Kelly are two early morning stalwarts, and will no doubt form the perfect partnership.”
After a successful five-year sponsorship by Nestlé Cereals, it’s now Nescafé’s time to shine at the breakfast table and in the spotlight. Lorraine, the early morning lifestyle and entertainment show, airs on ITV1 and ITVX from 09:00 am to 10:00 am on weekdays, making it the perfect platform, bringing a fresh and flavourful start to mornings.
Source
*IRI Data, Value Share, Total Hot Coffee, 52 w/e 4th November 2023.