Many mums hope for some me-time on Mother’s Day – and now you can give the mums in your life the ultimate break with a luxury, handcrafted KitKat that’s personalised just for them.
From now until the end of April 2020, the KitKat Chocolatory is available directly from Nestlé through a new online shop (www.kitkatchocolatory.co.uk). The web shop marks Nestlé’s first ever move into a direct-to-consumer offering for its UK confectionery business.
The KitKat Chocolatory brings with it a whole range of experiences, including the option to create your own expertly handcrafted KitKat and design personalised packaging for your bar.
Rabia Khan, Head of KitKat Chocolatory for Nestlé said: “We know how much people love experimenting with new and exciting KitKat flavours. Our KitKat Chocolatory web shop elevates the experience to the next level by offering consumers the chance to create bespoke bars that are handcrafted by expert chocolatiers.
“Beautifully packaged in a personalised gift box, our luxury KitKats make the perfect present for Mother’s Day, as a fun alternative to an Easter egg or indeed for any occasion when you want a special gift to show someone that you are thinking of them.”
At the heart of KitKat Chocolatory is the eight-finger ‘Create Your Break’ option, which offers nearly 1,500 different flavour combinations from four different chocolate varieties: milk, dark, white and ruby, and a host of diverse ingredients including shortbread pieces, salted caramel chunks, honeycomb and rose petals.
The range also boasts six delicious special edition flavours, including ‘Zingtastic Gin and Tonic’ and ‘Springtime in Japan’. The full range includes:
|Special Editions||Create Your Break (1 chocolate & 3 ingredients)|
Jewels of the East
Springtime in Japan
Whisky & Ginger
Zingtastic Gin & Tonic
Milk, Dark, White or Ruby Chocolate
Salted Caramel Chunks Rose Petals
Cocoa Nibs Toasted Coconut Flakes
Dried Raspberry Honeycomb
Meringue Cherry Pieces
Mini Marshmallows Pistachio Pieces
Shortbread Pieces Hazelnut Pieces
Chocolate Brownie Popping Candy
Every KitKat sold through the Chocolatory will be individually hand-crafted by expert chocolatiers in the UK. The eight-finger ‘Create Your Break’ bars will be made to order based on the choices of shoppers from the range of ingredients listed above. Each bar features one of four varieties of chocolate and three different inclusions.
KitKat was invented in York back in 1935, when the first four-finger bar was introduced as the ‘Rowntree’s Chocolate Crisp’ before the name ‘KitKat’ was adopted a couple of years later. In the 85 years since, the brand has become a global phenomenon including in Japan, where KitKat is considered lucky and, famously, has been made available in more than 300 weird and wonderful flavours including purple potato, green tea, pumpkin and sake.
Notes for editors