Nestlé flies off with FDF Environment Award for Butterfly Meadow

Oct 12, 2011

On Wednesday 12 October,  Nestlé won gold in the Environment category at the Food and Drink Federation's (FDF) Community Partnership Awards. This was awarded for Fawdon factory’s or Butterfly Meadow.  Planted by employees and their families earlier this year to develop a wild flower meadow within the factory grounds with the aim of attracting many species of butterfly back to the area as part of Nestlé’s vision to be recognised for leadership in environmental sustainability.

The awards consisted of six categories which included Apprentices, Education, Environment, Good Employer, Health & Wellbeing and Local Community.

The Environment category is one of the FDF's key priorities. The FDF were looking for companies that are making a contribution to the environment and the local community. 

Business entries had to showcase how the business is working to reduce its environmental impact and this could include initiatives connected to reducing carbon emissions, packaging, waste, transport miles and water use.
Currently there are only a few butterfly species in the area but with the support of our employees and the local groups who have helped, the objective is to have more than 10 varieties on-site.

Nestlé has worked closely with Natural England, the Northumberland Wildlife Trust and the local Butterfly Conversation Group to help create the butterfly meadow.  The varieties that are regular visitors to the site are the Large White (Pieris brassicae) Red Admiral (Vanessa atalanta).  It is hoped that the meadow will attract another ten varieties including the Small Copper, Wall Brown and the Meadow Brown.

The Fawdon employees are aiming to log the butterfly population on a daily basis noting down the varieties and numbers and fed into the local Wildlife Trust as part of a campaign to gauge butterfly numbers across the region and the UK. 
The Judges said:
‘They are forward thinking beyond their own footprint. If we look long term at food supply chains this type of work is vital’....

‘They have got involved with other organisations and it’s excellent that they are involving staff on site’.

Inder Poonaji - Head of Safety Health and Environment said: “We have been recognised for our forward thinking approach to sustainability. We are looking beyond water and waste and recognising that natural capital and biodiversity are high on the sustainability agenda, this is a great platform to build on with other sites including Girvan and Buxton already getting involved..”
David Stebbings, Conservation Officer for Northumberland Butterfly Conservation North East England Branch:  "Butterfly Conservation in the North East was very pleased to be working with Nestle to create a flower rich meadow for butterflies in their Fawdon factory grounds. This habitat will attract a variety of butterflies and will significantly increase biodiversity in an urban area.  Nestle and its enthusiastic staff should be congratulated on their commitment to nature and biodiversity."

Nestlé Fawdon has more than 500 employees and is the home of famous brands such as Rowntree’s Fruit Pastilles, Rolo, Munchies, Breakaway and Blue Riband.

For more information, please contact Nestlé Press Office on 020 8667 6005