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Beyond the Bowl with Shredded Wheat
There’s no doubt about it, Shredded Wheat is a breakfast classic. Invented more than 100 years ago, it’s been on British breakfast tables for generations.
Originally created by American railroad builder Henry D Perky in 1890, Shredded Wheat became the first ready-to-eat cereal to revolutionise breakfasts across the world. It became so popular in the UK that we built our Shredded Wheat factory here in 1925, and we’ve been proudly making our breakfast biscuits with 100% British wholegrain wheat ever since.
We invite you to go ‘beyond the bowl’ for a peek behind the scenes to find out how we make our famous Shredded Wheat biscuits, and what it means for our team who make them.
From the British farmers growing our wheat, to the local communities enjoying breakfasts together, it’s the care and attention from our people that makes our beloved Shredded Wheat a true classic.
Wheat farming with Harry
Meet Harry, a fifth-generation farmer from Northampton, whose family has been providing wheat for Shredded Wheat for more than twenty years. At the heart of our Nestlé Wheat Plan, Harry is passionate about producing great quality wheat and looking after the surrounding countryside for future generations.
Shredded Wheat production with Justin
Performance Manager Justin knows everything there is to know about making the perfect Shredded Wheat biscuit - he’s been doing it for twenty-five years. Watch Justin take you on a tour of our Staverton factory in Wiltshire to see how we make our famous biscuits from start to finish… can you guess which part is top secret?
Community with Zoe and Trina
Making Shredded Wheat and supporting the local community near the factory is what drives Training Manager Trina. Trina’s been working with Zoe at local charity Trowbridge Future for a number of years, bringing cereal donations and support to the people who need it most. Take a look at what this means to the community at their local Kindness Café.