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Purina’s commitment to advancing regeneration of soil and ocean ecosystems featured in new series, Blue Horizons

A beach with a body of water and a green field

A brand-new series presented by the World Ocean Council, feature Purina Europe’s work to restore 1,500 hectares of marine habitat by 2030 and Purina UK’s efforts to help farmers transition towards regenerative agriculture practices.


Nestlé Purina is delighted to launch three episodes as part of Blue Horizons, a new series presented by the World Ocean Council and produced by BBC StoryWorks Commercial Productions.

Now available to watch, it includes three films showcasing Purina’s commitment to advancing the regeneration of soil and ocean ecosystems.

Overfishing, pollution and climate change have damaged nearly half of the world’s oceans, resulting in the dramatic loss of marine habitats. To help tackle this challenge, Purina Europe is partnering with experts to help restore multiple species, which provide vital habitats for marine life such as fish, which is part of Purina’s extended supply chain.

The Blue Horizons series showcases our commitment to advance regeneration of soil and ocean ecosystems. As part of that, we are committed to addressing the biodiversity loss in our extended supply chain for fish by-products and have taken a multi-species approach to marine habitat restoration. With marine biodiversity declining dramatically, collective efforts are required to help drive restoration at scale.

Kerstin Schmeiduch Director of Corporate Communications and Sustainability at Nestlé Purina PetCare Europe

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Purina’s commitment to advancing regeneration of soil and ocean ecosystems featured in new series, Blue Horizons > Component > First column

How seaweed could transform modern farming  

As part of Nestlé’s pledge to source 50% of its key ingredients from regenerative agriculture by 2030, Purina is exploring novel agricultural approaches. The company is supporting a consortium study, led by industry and scientific experts including Fera Science Ltd., to explore the role of seaweed-based bio-stimulants on soil health and plant performance. This episode features the three-year study in action, showcasing the on-farm field trials with UK farmer Ben Hadingham, where the potential impact of the seaweed-based bio-stimulant is being tested on his cereal crops. The science behind the study, led by Dr Aoife Dillon from Fera Sciences, is also showcased.

Purina’s commitment to advancing regeneration of soil and ocean ecosystems featured in new series, Blue Horizons > Component > First column

The vital role of seagrass and oysters in ocean health 

In the Netherlands, Purina Europe is working with Oyster Heaven and The Seagrass Consortium, represented by founding partner Sea Ranger Service, to restore seagrass meadows. This episode shows how Oyster Heaven, a marine conservation organisation, is reconstructing lost oyster reefs. Oysters generate biodiversity, provide a home for a multitude of different species and improve water quality, allowing more sunlight to reach seagrass meadows, enabling them to flourish. 

Purina’s commitment to advancing regeneration of soil and ocean ecosystems featured in new series, Blue Horizons > Component > First column

The disappearing kelp forests  

This episode explores Purina Europe’s partnerships with Urchinomics and environmental impact company SeaForester to help restore seaweed (in this area, kelp) beds in Norway. An excess of sea urchins, caused by a reduction of their natural predators, has led to overgrazing of seaweed beds. Urchinomics is removing the excess urchins, while SeaForester is using techniques such as mobile seaweed nurseries to restore rapidly disappearing seaweed forests. This will help to restore seaweed which acts as a natural purifier of water, and also boost biodiversity in the area. 


More information on Purina’s regenerative agriculture efforts can be found here: https://www.purina.co.uk/our-impact/regenerative-agriculture 

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