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Dec 18, 2019

Innovations help Nestlé continue to lead in coffee category

 

Nestlé, the home of iconic coffee brands Nescafé, Starbucks and Nespresso, continues to strengthen its position as the number one player in the UK coffee category thanks to a programme of innovations and new product developments.

Expansion started early in 2019 with the launch of Starbucks for Nescafé Dolce Gusto, the first wave of Starbucks at Home products to be developed. The deal gave Nestlé the perpetual rights to market Starbucks Consumer Packaged Goods and Foodservice coffee and tea products around the world (outside of Starbucks coffee houses and excluding Ready-to-Drink products). Starbucks for Nescafé Dolce Gusto brought American style barista grade coffee into the home and introduced a new younger audience to the Nescafé Dolce Gusto single serve system. Later in the year Starbucks launched on the Nespresso line, bringing the iconic American coffee to even more UK consumers at home. The full Starbucks by Nespresso range is the only Nespresso approved capsule available in supermarkets and utilises Nespresso’s premium aluminium knowhow to ensure a perfect cup every time.

The start of summer saw the launch of Nescafé Azera coffee bags, the brands first ever roast and ground coffee, guaranteeing a great cup of coffee without any of the hassle or clunky machines usually involved making roast and ground. Available in an Espresso and Americano roast, the coffee bags were specifically designed to be enjoyed either hot or as a smooth cold brew (brewed in a fridge overnight).

The plant based and vegan movement continued to grow in strength throughout 2019 and Nestlé was quick to act on its belief in a plant-based future with a world first launch, Nescafé Gold dairy alternatives. The Oat, Almond and Coconut Lattes are the world’s first and only plant-based soluble latte coffees and hit Tesco in an exclusive deal which ran up to end of December 2019. Available across all retailers from January 2020, the Nescafé Gold dairy alternative latte mixes are certified by the Vegan Society and are expected to be a daily staple of those embracing Veganuary and flexitarianism in 2020.

Nespresso, the world's leading premium portioned coffee brand continued its entry into the out of home segment with the launch of the innovative Momento machine. Designed for the modern workplace, where employees expect easily available high-quality Barista style coffee every day. With its simple interface and touch screen display, the Momento's modular design has been designed to last and is built for quick maintenance, faster repair and minimal downtime.

Technology innovations continued with the launch of the Nescafé Dolce Gusto Piccolo XS, the smallest ever Dolce Gusto machine yet. With its tiny footprint (just 14 cm wide) the Piccolo XS is perfect for urban living where space is limited. Despite its small size it still packs a punch and provides a thick velvety crema every time, thanks to the machine’s high-pressure system. Its eco setting provide an A rating in energy consumption giving energy conscious consumers the comfort that the Piccolo won’t show up on their electric bills. The new Piccolo machine and Starbucks range mean in 2020 Nescafé Dolce Gusto will reach more younger aspirational urban coffee drinker as they start their coffee journey.

The year ahead promises more exciting innovations as the world’s biggest coffee brands, Nescafé, Starbucks and Nespresso continue to quickly follow and deliver on the latest trends in coffee in and out of the home.

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