Say YES! to an exciting new snacks brand

To Press Releases listSep 27, 2018

yes snack bar

A new and distinctive snacks brand has been launched in the UK this month with a range of fruit and vegetable and nut bars specially crafted to be both delicious and wholesome1.

The new YES! bars remove the compromise and deliver a tasty snack by focusing on diverse ingredients that you might not expect to find in any ordinary fruit or nut bar.

YES! brings together creative combinations of ingredients in a range of bars with tastes as diverse as apple & beetroot; lemon, quinoa & chilli and coffee, cherry & dark chocolate.

While looking and tasting amazing, each YES! nut bar is a source of protein and contains 5g of sugar while the fruit and vegetable bars have no added sugar2 and contribute one of your five a day.

Four of the bars are high in fibre with the lemon, quinoa and chilli bar being a source of fibre. The full range is also gluten free and suitable for vegetarians while both fruit and vegetable bars are also suitable for vegans. The coffee, cherry & dark chocolate and sea salt, dark choc & almond bars contain 189 calories per bar, whilst the cranberry and dark choc bar contains 183 calories. The fruit and vegetable bars have 118 (Lemon, Quinoa & Chilli) and 123 (Beetroot & Apple) calories. The range contains no artificial sweeteners, flavours, colours or preservatives.

The five YES! bars are available as singles and in multipacks of three and boast five intriguing and tempting ingredient combos:

Delicious Beetroot & Apple

Lively Lemon, Quinoa & Chilli

Tempting Sea Salt, Dark Choc & Almond

Sumptuous Cranberry & Dark Choc

Delightful Coffee, Dark Choc & Cherry

Louisa Parrillo, Senior Brand Manager for YES! said: “YES! sets out with the bold ambition to prove to consumers that wholesome1 products within this snacking category can be utterly delicious too. I love YES!, everybody here loves YES!, and we cannot wait to share these exceptional bars with the UK and Ireland.”

The bars have been lovingly invented by a dedicated in-house team of experts who have perfectly balanced taste and nutrition to make compromise a thing of the past and adventurous snacking a part of the future.


ENDS


For more information or any further questions please contact the Nestlé UK & Ireland press office on 020 8667 6005 or nestleukpressoffice@uk.nestle.com







1For the nut bars – source of protein – protein contributes to a growth in muscle mass. For the fruit and veg bars – low in saturated fat – reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels.

2The fruit and veg bars contain naturally occurring sugars.