Smarties go Scaries for Halloween!

To Press Releases listAug 30, 2018

pack of scaries

As the nights get longer and Halloween season fast approaches, Nestlé UK is launching Scaries, a spooky edition of Smarties, which will be hitting the shelves next week.

This frighteningly tasty Halloween themed treat consists of a mix of autumn coloured brown and orange Smarties with the brand logo updated to Scaries alongside a ghostly Halloween design.

Scaries will be available in a sharing bag format to share with family and friends adding the perfect ingredient to ghoulish get-togethers or nights in front of a scary movie.

Stephanie Scales, Brand Manager for Smarties, Nestlé UK, said:

“With Halloween sitting firmly at the top of the social calendar we are really excited to launch Scaries to get Smarties lovers in the spooky spirit and help add some hocus pocus to their parties!

“This is the first time we are offering Halloween themed Smarties and we are sure our fans will love this new ghostly version of their favourite sweets.

“So don’t delay and make sure you get your hands on them early to avoid disappointment as these Halloween treats are expected to sell out fast.”

Scaries will be available from 6th September in Asda stores across the country and in selected Tesco stores from 3rd October.

The introduction of these limited edition Smarties follows the incredibly popular Unicorn Smarties and orange flavoured Smarties in a variety of special formats beginning with giant tubes last Christmas and now available in sharing bags.

Smarties has been one of the UK’s most colourful confectionery brands for more than 80 years and remains incredibly popular to this day. Their array of vibrant colours have been manufactured without artificial flavours or colouring ever since 2006.

Nestlé’s Smarties are made with cocoa from the Nestlé’s Cocoa Plan, an initiative that helps cocoa farmers make better use of their land, and improve social conditions for farmers and their families.


ENDS


For more information, including sample requests, please contact:
Nestlé UK Press Office on 020 8667 6005 or e-mail nestleukpressoffice@uk.nestle.com

Notes to Editors:

  • You can read the definitive history of Smarties at Nestlé UK & Ireland’s history blog here
  • Nestlé is the world’s largest food and beverage company present in 191 countries around the world with more than 2000 brands ranging from global icons to local favourites: https://www.nestle.co.uk
  • Follow our UK and Ireland team on Twitter: @NestleUKI