Nestlé Waters UK is introducing new emoji bottles to its Nestlé Pure Life portfolio, to inspire children to drink more water. The launch follows the success of Nestlé Pure Life Super Hero bottles, which hit the market in 2016, and is the first set of limited edition bottles the brand will be launching throughout the year, to appeal to family shoppers.
In store now, the exciting new emoji range is available in four popular emojicon designs, across the brand’s 33cl sized bottles. With just 22% of a child’s daily fluid intake coming from water 1, and 65% of children aged five to 16 not drinking enough water 2, Nestlé Waters is keen to encourage children to stay hydrated, by providing them with a fun ‘Water Buddy’.
Silika Shellie, Head of Category and Shopper Development at Nestlé Waters, says: “The perfect ‘Water Buddy’, we hope that our fun and creative Nestlé Pure Life range will encourage children aged 6+ to drink more water. With four different emojicons to choose from, children can select their favourite hydrating ‘Water Buddy’.”
“Bottled water is the fastest growing segment within the £7.3bn soft drinks category 3 and we’re confident that our new fun range of bottled water will help retailers to drive sales in-store and appeal to new shoppers.”
An exciting range of disruptive POS has also been developed for retailers and wholesalers, to help drive sales in store.
For more information please contact:
Nestlé UK Press Office on 020 8667 6005 or e-mail [email protected]
1UK National Diet and Nutrition Survey 2016, child aged 4-10.
2British Nutrition Foundation, based on 7,400 schools registered to participate in Healthy Eating Week, 2015.
3IRI, Plain Water Value, value share, 52 wks 7th Oct 2017.