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'Kids Go Free' to 100s of adventures with new Nestlé on-pack promotion

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nestle kids go free on-pack promotion

Nestlé has partnered with hundreds of venues across the UK and Ireland to encourage families to spend more time together and do something fun as part of the new ‘Kids Go Free’ on-pack promotion.

Families will have the opportunity to get a free kids ticket when buying any promotional pack of Nestlé confectionery products, such as Smarties, Rowntree's or Milkybar.

All participating packs contain a unique code that can be exchanged for one free child ticket when buying a full priced adult ticket (or two child tickets for the price of one) at hundreds of venues across the UK and Ireland.

With a wide range of indoor and outdoor adventures from days out to zoos, safaris, museums and castles to activities like kayaking, canoeing and dry ski slopes, the ‘Kids Go Free’ promotion gives families the opportunity to pick their favourite days out, enjoy a quality time together and even learn something new.

Lucy Fawcett, Brand Manager, ‘Kids Go Free’ promotion, said:

“’Kids Go Free’ is all about motivating families to enjoy time spent together.

“We know that entertaining children can be a challenge sometimes and we hope that this promotion gives families that inspiration and value for money to enjoy a quality time together as well as making memories.

“There are hundreds of activities to choose from and we hope that the whole families will find the promotion exciting, fun and even educational.”

The promotion will run for a year from May 2018 until 30th April 2019 and will be supported by a digital media campaign, including online advertising and social media.

In addition, earlier this month, Nestlé UK and Ireland partnered with online streaming service NOW TV as part of an on-pack promotion to offer consumers the chance to win either a monthly Sky Cinema, Entertainment or Kids pass, or Sky Sports day pass, with 1,000 passes up for grabs every hour for eight weeks.

The breadth of prizes and packs involved ensures there is something for everyone.

The promotion went live on 21st May 2018.




Notes to Editors:

  1. Animal Attractions: Zoos & Safaris, Farms & Wildlife, Aquariums & Sealife
  2. Days Out: Museums & Educational Fun, Castles & Historic Houses. Outdoor Fun
  3. Active Outdoor: Orienteering, Kayak & Canoeing, Dry Ski Slopes, Multi-Centre/Other
  • Not all venue options and offers are available in all participating locations.

Nestlé UK Press Office
Tel: 020 8667 6005
[email protected]