Leading supplement brand Solgar is joining forces with the iconic AJ Bell Great North Run in Newscastle, the world’s biggest half marathon event, hosting 60,000 runners. Taking place this Sunday, 10 September 2023, as the official wellness partner of the event, Solgar hosts a range of exciting activities in the build-up and on the day itself to celebrate health, vitality and wellness.
Solgar’s presence can be spotted along the course through golden ‘cheer cards’ that friends and family can use to display messages of support. Solgar is also sponsoring the pacers, the heroes who guide runners to achieve their time goals and provide motivation, whilst sporting golden Solgar t-shirts and flags.
Within the event village, a dedicated Solgar area awaits runners and spectators. Here, visitors, can partake in games, meet the pacers, capture selfies, and gain insights into Solgar’s range of vitamins and supplements.
In addition to Solgar’s involvement, six individuals across the Nestlé business will be running, having shared their training journeys and dedication to fitness and wellbeing on social media over the past eight weeks. This group includes Paul Chamberlain, Adib Millin-Chalabi, Zhana Gavriluk, Natalie Sleightholm, Graham Pinkerton, and Hannah Ward.
Throughout the month of September, Solgar has also partnered with Strava to present two thrilling challenges to celebrate its partnership. One of these challenges invites runners to conquer the Great North Run segment across the Tyne Bridge, a golden moment for many in the run, and gives them a chance to enter a competition to win a sun and sport-filled getaway at Club La Santa in Lanzarote.
Speaking before the event, Helen Davis, Senior Brand Manager at Solgar, said: “As the official wellness partner of the AJ Bell Great North Run, Solgar extends our warmest wishes to all the runners taking part in this incredible challenge. We’re grateful for the opportunity to support such a monumental event that educates racers on the importance of wellbeing and nutrition.
“To our six incredible runners from Nestlé, your dedication and commitment to this journey have been truly inspiring. Solgar is proud to support you and wishes you the best of luck,” said Davis.
For those unable to attend in person, the event will be broadcast on BBC1 from 10am to 2pm. Viewers will witness the final competitive race of the legendary Sir Mo Farah and anticipate if he can secure one ‘mo’ moment of glory.
The Great Run Company organises a host of mass participation events across the country, which motivate individuals to undertake a challenge and mobilise communities to come together around sport.
Earlier this year, Solgar and The Great Run Company, announced a three-year partnership, to promote wellbeing, fitness, and community spirit together, and give runners a fantastic experience on race day and beyond.
Solgar is a Nestlé Health Science brand that has an award-winning range of more than 370 nutritional supplements and over 75 years of commitment to quality, health & wellness. It remains at the forefront of nutritional science. Retailers include Solgar.co.uk, Holland & Barrett, Sainsburys, Waitrose and independent Health Food Stores and Pharmacies across the UK and Ireland. Visit Solgar UK | Gold Standard Vitamins & Supplements for more information.