Nestlé Waters is excited to announce the launch of Sanpellegrino Zero Added Sugar in the UK, a line of refreshing beverages made with Italian fruits and expertly crafted to deliver the authentic taste of Italy. This innovative range fits with the trend for healthier beverage options without compromising on taste.
Research has found that more than 50% of cold drink servings are no or low sugar1 while taste remains important to 66%2 of all soft drink consumers.
Sanpellegrino Zero Added Sugar is crafted to offer the same delightful experience that fans of Sanpellegrino have come to love, but with zero added sugar. Using the juice from high-quality hand-picked Italian fruits, this new range ensures that consumers can enjoy a flavourful refreshment with just the natural sugars of the juices.
Sanpellegrino Zero Added Sugar will be available in three flavours: Limonata; Pesca and Clementina; and Aranciata Rossa. These flavours have been carefully selected to reflect Sanpellegrino’s heritage and provide a refreshing and satisfying experience, perfect for any time of the day.
Aryna Yersak, brand manager for Sanpellegrino, said: “Next year, we are unveiling a fresh new chapter of the Sanpellegrino story, with a new campaign that celebrates our passion for citrus fruits, exceptional craftsmanship, authentic flavours, and our inspirational Italian personality.
“As part of this campaign, we are thrilled to bring a bold innovation to UK consumers with the Sanpellegrino Zero Added Sugar range. This refreshing addition to our portfolio offers a premium specialty soda experience; crafted with authentic ingredients and zero added sugar*.
"SanPellegrino Zero is the perfect choice for those seeking indulgence with only the fruit’s natural sugar.”
Sanpellegrino Zero is available in Tesco from November with the nationwide roll out in 2025.
*Contains naturally occurring sugars.