This summer, discover a deliciously sweet and salty break with the launch of limited edition KitKat Chunky Salted Caramel Popcorn.
The latest addition to the KitKat Chunky line up, the 42g bar features the brand's classic wafer alongside an indulgent layer of salted caramel popcorn filling, all covered by KitKat’s trademark smooth milk chocolate.
Callum Smith, Assistant Brand Manager for KitKat said: "It’s that time of the year again, when we delight KitKat Chunky fans with innovative new flavours from the brand.
“For 2021, we are thrilled to introduce KitKat Chunky Salted Caramel Popcorn. We think our newest Chunky is unlike anything else currently on the market, making it a fun and exciting proposition for shoppers to try. It not only delivers on taste and texture, but with its retro red and white striped packaging, it looks great too!
“Whether it’s for a special afternoon treat, a trip to the cinema or simply to put a smile in your break, we believe this is one of our best KitKat Chunky flavours yet – and we hope consumers agree!"
Caramel is the the most popular milk chocolate variant in the UK, purchased by 64% of all UK households*. Meanwhile, penetration of salted caramel has trebled in the last four years, and one in four shoppers have now tried a salted caramel product.**
The 42g limited edition bars (RRP 70p) will be available in a wide range of major UK retailers, including wholesale and convenience stores, from 2 August.
The launch will be supported with social media and out of home activitation that will also include KitKat Chunky Milk and KitKat Chunky Peanut Butter.
KitKat Chunky was launched in 1999 and over the years it has been frequently innovated to deliver exciting flavours, including Peanut Butter, Hazelnut, Coconut, Chocolate Fudge and New York Cheesecake.
*Kantar Worldpanel | 52w/e 9th August 2020 | Total Confectionery
**Kantar Worldpanel | 52w/e 30 December 2020 | Total Chocolate Confectionery
For more information, please contact the Nestlé UK press office
at [email protected] or call us on 020 8667 6005.