Nestlé is excited to announce a new partnership between Carnation and the Food Network.
From the 25th October, running until April 2025, Carnation condensed milk will tap into the nostalgia of favourite childhood desserts, showcasing Carnation as a key ingredient in family recipes.
The integrated campaign sees a 30 second slot running across linear TV, video on demand and in selected cinemas, representing a media channel-first for the brand. The sponsorship idents will also feature in 10 second slots around programmes including repeat episodes of The Great British Bake Off, running across Discovery+ and the Food Network.
Kelly Light, Carnation Senior Brand Manager, said: “The ‘Carnation Makes Memories’ campaign is designed to remind consumers of the joy of homemade baking. As we move into the festive season - a time of gatherings and celebrations – what better way to get creative, whipping up your favourite desserts and sweet treats.
“Research reveals that half of UK bakers remember having Carnation as a child and 63 per cent cited it as a part of their favourite childhood desserts*.
“We wanted to capture the emotional bond UK consumers have with the brand through collective memories of baking, making and sharing desserts.”
The short film, which was created with Publicis London, showcases a carousel of baking memories where each dessert has been lovingly crafted with Carnation to create classic family favourites such as banoffee pie.
You can watch the full advert here.