Nestlé has been a part of life in the UK since the 1860s, manufacturing some of Britain’s best-loved brands including KitKat, made in York for more than 90 years, and Nescafé, one of the world’s most recognisable coffee brands, produced in Tutbury since 1938. To celebrate this rich heritage, Nestlé is launching its new ‘Good for Britain, Good for the Future’ campaign which shines a light on its deep-rooted connections to communities across the country.
Launching this week, the campaign spotlights the people who make Nestlé what it is today – generations of skilled factory teams, farming families who have supplied British milk for decades, and local communities who have grown up alongside its sites across the country. At the heart of the campaign is a celebration of the shared pride and purpose that connects Nestlé and local communities together, told through the real stories of the people behind the brands.
The campaign showcases Nestlé’s commitment to UK manufacturing excellence, British farming, and local communities. It will run across digital, PR, social channels, online video and a content partnership with Reach plc, featuring placements across its Mirror titles and regional media outlets, and Spotify.
Two hero videos will highlight Nestlé’s commitment to manufacturing in the UK, focusing on its most recognisable brands: KitKat and Nescafé.
KitKat: Featuring Giles Naish, the great-great-grandson of confectionery pioneer, Joseph Rowntree, who showcases the generational legacy and values that underpin Nestlé’s presence in York.
Nescafé: Featuring Emilie Tomlinson, an apprentice at Nestlé, who invites viewers inside the Tutbury and Dalston factories to share how 80 years of manufacturing experience and expertise have shaped this iconic coffee brand.
Nestlé’s partnership with Reach includes a five-part content series that brings to life stories about communities, British farming, manufacturing, skills, and heritage:
Communities: Local residents Jane Downes, Alex Hardcastle and Joe Timmins share their journey of working for Nestlé in Tutbury and how the site has shaped not only coffee production but also the careers and community in the local area.
British Farming: Johnny Slack, a British dairy farmer whose herd has grazed the same land for generations, discusses how his milk goes into making the Nescafé range of frothy coffees whilst working in harmony with nature.
Manufacturing Excellence: Rob Jackson, Process and Product Specialist at Nestlé’s York factory proudly shares the innovation and expertise that go into making the beloved KitKat, which has been produced in York since its invention in 1935.
Skills: Emma Robinson shares her personal journey and career progression as an engineer at Nestlé’s Product Technology Centre in York, the centre of excellence for chocolate innovation and research for the entire company.
Heritage: The story of three generations of the Boyce family, whose lives and careers have been deeply connected to Nestlé and coffee production in Derbyshire.
Richard Watson, CEO of Nestlé UK & Ireland, said: “At Nestlé, we are incredibly proud of our heritage in the UK - from the raw materials we source from British farmers to our skilled teams who bring their passion to some of the nation’s best-loved brands.
"This new campaign is our way of celebrating the colleagues, communities, suppliers and customers behind our products, without whom our much-loved brands wouldn't thrive. We also want to focus on the future, to build connections and demonstrate our long-term commitment to Britain."
