Nestlé Waters & Premium Beverages UK is launching a new range of functional soft drinks designed to support modern wellbeing without compromising on taste.
Inspired by Buxton Peak has been created for people who want a little bit more from their drinks. The range combines delicious natural fruit flavours with added vitamins and minerals. This makes it an easy, great-tasting choice for everyday refreshment with an additional benefit. Each bottle is low sugar, low in calories* and contains no preservatives.
The range includes three distinct flavoured waters**, each tailored to give specific benefits.
- FOCUS combines refreshing natural flavours of lemon and mint, enhanced with vitamin B6 and magnesium. It also includes caffeine which helps increase alertness.***
- IMMUNO features grapefruit natural flavour with a ginseng infusion, enhanced with zinc and vitamin B6 to help support the immune system.
- RECHARGE with delicious blackberry and acai natural flavours, enhanced with vitamins B3, B6 and B12 and magnesium to help reduce tiredness and fatigue.
As shoppers increasingly look for beverages that fit more seamlessly into their daily routines, functional flavoured waters continue to grow in relevance across the soft drinks category.
Warren Plaskett, Head of Marketing at Nestlé Waters & Premium Beverages UK, said: “Today, people are taking a far more proactive approach to wellbeing – and that’s changing what they expect from the drinks they choose. They want options that taste great, while delivering added benefits that fit seamlessly into busy, everyday lives.”
“Addressing that shift, Inspired by Buxton Peak brings a simple, accessible functional range to the UK. It pairs refreshing natural fruit flavours with added vitamins and minerals designed to support different areas. We can’t wait for people to find their peak with us.”
Inspired by Buxton Peak comes in a convenient, 400ml format and will be available on Amazon and Ocado, in a variety of stores including Co-Op, WHSmith, Booths, One Stop, Whistlestop, Café Local, Urban Express, and in forecourts such as Moto, Welcome Break, Harvest Energy.
