Embrace your inner barista with Nescafé Azera My Way Latte, UK first customised instant latte

Nescafe Azera My Way
Back to Press releases

Make your perfect latte, just the way you like it, with new Nescafé Azera My Way, the UK's first instant latte that can be customised to individual taste by adding a choice of milk whether it is semi-skimmed milk, almond, oat or coconut.  

Easy to make in four simple steps, Nescafé Azera My Way Latte allows latte lovers to embrace their inner barista and make delicious coffee-shop style lattes from their own kitchen.  

Its innovative 'latte base', a special blend of ingredients, allows My Way Latte to froth fresh milk creating smooth, creamy tasting layers with no special equipment required. 

Similarly to how milk is infused with bubbles of air when whisked, the latte base captures air when mixed with hot water, infusing the fresh milk with small bubbles to create the distinct froth, like in a quality coffee shop latte.

Sophie Demoulin, Marketing Director of Nestlé Beverages UK and Ireland, said:   

“We are excited to launch new Nescafé Azera My Way Latte to help our fans make their perfect latte at home, on their own terms, exactly the way they like it. It’s not been done before, and now is the time when we all need it most. 

“Thanks to its new innovative recipe, My Way Latte is not only incredibly easy to make but it also requires no special equipment. And the best part is that you can create your latte your way with fresh milk, instead of just adding water, which makes it a truly distinct drinking experience.  

“We hope our fans will love it as much as we do.” 

With people spending more time at home than ever before, coffee-lovers are becoming more creative in ways to make their favourite coffee, exactly how they like it, as proven by creative coffee trends like Dalgona whipped coffee, which took the world by storm in 2020. 

This new addition to the Nescafé Azera range taps into the growing trend for personalisation and offers the perfect balance between quality and convenience.  

Nescafé Azera My Way Latte is now available in Sainsbury's with other major retailers to follow later in 2021. 

Nescafé Azera My Way Latte is the latest in a long list of innovations to bring coffee fans the perfect cup followed by the launch of Nescafé Gold Blend Roastery Collection and Nescafé Azera Craft Coffee earlier this week. 

Watch this space for more exciting news to come!  

 

For more information please contact: 
Nestlé UK Press Office on 020 8667 6005 or email [email protected] 

Follow us on Twitter: @NestleUKI;  @NescafeAzera 

Instagram: @nestleuki@nescafezera 

 

Notes to Editors

  • Learn more about Nestlé’s programme of innovations and new product developments in the coffee category in the UK and Ireland 
  • Launched more than 80 years ago, Nescafé is one of the world’s most popular coffee brands, enjoyed in over 180 countries worldwide. More than 5,500 cups of Nescafé coffee are consumed every second with different varieties catering to different tastes and preferences around the globe. 
  • There are many varieties of Nescaféfor all tastes and occasions. From Nescafé Original which has the unmistakable taste that we all know and love to Nescafé Dolce Gusto, an easy-to-use pod system designed so you can enjoy coffee shop quality at home.  
  • Nescafé Azera is a super-premium barista-inspired instant coffee and a true disrupter of the instant coffee category. Since its launch in 2012, with its coffee-shop style quality and velvety coffee crema, the brand has subsequently established itself as the number one instant coffee brand for quality and setting the trends (Millward Brown equity tracking FY 2020).