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York Choc Aroma

York Choc Aroma

Aroma has it… New automated service to track the sweet smell of York Chocolate.


Visitors and residents in York will be able to follow the chocolate aroma of one of the most famous chocolate factories in the world, thanks to a new, automated service – @YorkChocAroma.

Nestlé has launched a new Twitter account that provides regular updates on where they need to be to enjoy the aroma of chocolate.

York, also known as Chocolate City, has been processing cocoa since at least 1785. Once home to four sizeable confectionery factories; Nestlé York is now the last major producer in the City and still remains one of the World’s largest confectionery factories producing around 7 million bars a day including Kit Kat, Aero, Yorkie, Milky Bar and Polo.

The service works by gathering data from weather stations, running it through a complicated formula, and then generating an update telling followers where the wind is blowing, what speed, and in which area of the city they might smell our cocoa. Updates include a map of the city with a cloud shape emanating from the factory over the relevant area. The service also posts updates from the factory giving an even more detailed breakdown of smells when they think there will be an exciting aroma alteration.

The service has been trialled in March and has already proved popular with locals and chocolate fans much further afield and it is already receiving positive response.

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Nestlé spokesperson: “The response has been brilliant and we will continue to improve and add to it.  Anyone who has brought up in York or visited the City remembers the smell from the chocolate factory and if we’re able to help a few people to move into the right part of the city to enjoy this aroma, then it’s done its job.”

The smell of the factory has several notes, all with different carrying properties (cocoa roasting from the cocoa processing plant; volatiles and sugar from the factory that makes the chocolate; to the peppermint from Polo). The service aims to use crowd-sourced data to fine-tune the account and give an accurate map of where the smells are moving to.