Start your day like a champion


The Paralympics are finally here!

As a partner with the Tokyo Games, Nestlé Cereals is encouraging people to get active, as well as starting their day with a bowl of cereal.

The cereal experts have been working with four Paralympics GB athletes competing at the games which start on Tuesday, August 24. Ambassadors table tennis gold medallist Will Bailey, cyclist and sprinter Kadeena Cox, sprinter Libby Clegg and long jumper Stef Reid have been sharing their stories, advice and favourite exercises.

Toby Baker, Regional Marketing Director UKA - Nestlé Cereals, said: "We are delighted to be a Gold Partner to ParalympicsGB, and are excited to be working with some of the UK's most inspiring athletes to get the nation active through our on-pack promotion and social media activity this Summer.

"Nestlé Cereals has always been committed to making a positive difference to people's lives by encouraging a healthier lifestyle, and this partnership has given us the perfect opportunity to share ideas to improve the nation's wellbeing beyond what is eaten at the breakfast table."

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