A new campaign has launched with Cheerios cereals giving families an opportunity to help ‘Save the Bees’ and receive a free mini box of Cheerios sunflower seeds.
The seeds will be sent to those who redeem a code from their pack to help encourage families to plant the seeds to supply bees with vital feeding grounds they need to flourish in the wild.
Around a third of bees are in decline in the UK due to habitat loss, climate change, disease and the use of pesticides. The ‘Save the Bees’ campaign is part of Cheerios new partnership with The Bee Friendly Trust, a charity dedicated to creating habitats for honey bees to thrive.
Toby Baker, Regional Marketing Director UKA – Nestlé Cereals: “As a business, our promise is to make breakfast better as well as doing our bit to help protect the planet. Bee populations are declining, and without the honeybees we wouldn’t be able to make our family favourite Honey Cheerios.
“As many as 1 in 3 mouthfuls of food consumed by humans could depend on bees. This is why we are proud to be playing our part in protecting the homes of honey bees and the vital role they play in our ecosystem in partnership with the Bee Friendly Trust. We know families care about this too, and we believe positive energy puts all good things in motion. Our ‘Save the Bees’ campaign gives families a fun platform to help reverse the decline of the honey bee population, whilst also raising awareness more broadly for the challenges facing bees in the UK.”
 ‘Widespread losses of pollinating insects in Britain’ Powney et al 2019