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Cereal Partners Details

The following tables categorise and describe the various cookies used within Cereal Partners websites:

Necessary Cookies

Cookies which have been judged to be absolutely necessary for the running of a website. These cookies are exempt from EU regulations.

Name Purpose Websites
ASP.NET_Sessionid The Site uses one specific cookie which is essential for its software (ASP.NET) to work properly: ASP.NET_SessionId. This cookie is used to create a session ID for the user, so that the system itself can identify the user as a unique and individual user, distinct from anyone else looking at the website. This information is not used or stored outside Nestlé systems, and is held only temporarily while the user is accessing account pages and other pages which require unique and secure access. Without this cookie, such access could not remain secure, so it is very important.




The ASPXAUTH cookie is used to determine if a user is authenticated.  
Cookie Law implementation: nimconsent The purpose of the cookie is: to remember cookie preferences.

Privacy Policy change alert: nimprivacy This cookie is used to alert the user to changes to the website master privacy policy.  The cookie counts how many times the alert has been displayed, to a maximum of 5 times.





This is an anti-forgery token (prevent CSRF attack). It guarantees that the poster is the one who gets the form.  
UserHasRegistered Modifies site behaviour for a user once they have registered but before they have logged in.

Tracking & Social – First Party Cookies

These are cookies which are stored in the context of the Nestlé website, and so appear to have been created by the Nestlé site itself.

Name Purpose Comment Websites
Google analytics (_ga, _gat,dc_gmt,_gid, __utma, __utmb, __utmc,__utmli __utmt, __utmv, __utmz) These cookies are used to help us understand how visitors interact with our website
by providing information about the areas visited, time spent and any issues encountered,
such as error messages.  This helps us improve the performance of our websites. For more information visit Google Analytics.
You can find out more about Google cookies by visiting the Google Privacy Policy
DoubleClick (Time:
Client ip:
These cookies are used to deliver content via targeted advertising that is relevant to you
and your interests or to limit the number of times you see a particular advertisement. These cookies also help us measure the effectiveness of advertising campaigns on Nestlé and Non-Nestlé websites. We may share this information with other parties, including our agencies.
 For more information visit DoubleClick cookies
BIGipServer This cookie allows load balancing for applications. In load balancing the BIGIP router monitors the server equipment for availability. In the event that one of the devices it manages is down, the BIGIP will no longer forward connections to that device. A session cookie is used to minimise the amount of traffic coming back from the server to the client machine.
Google Tag Manager (_gcl_au This cookie is used for a "Conversion linker" it takes information in ad clicks and stores it in a first party cookie. You can find out more about Google cookies by visiting the Google Privacy Policy  

Tracking & Social – Third Party Cookies

These are cookies which are created on a third party site in response to an action by a user on a Nestlé website and which are used to identify that user uniquely.

Name Purpose Comment Websites
Flashtalking Flashtalking is an online ad server delivering ads to websites across the web for well known brand names and advertisers.

Flashtalking is a company which delivers Nestlé adverts on numerous websites.
You can find out more about Flashtalking services by visiting
Bazaar Voice BVImpl{deployment zone] This cookie is used as part of the Bazaar Voice Ratings and Reviews content sharing tool. Cookies are needed to operate the services, allow users to submit user generated content and to track the reviews users have submitted or commented on. It also allows for users to use the 'remain logged-in feature of the tool'. For more information, visit Bazaar Voice
Salesforce DMP (_kuid_) This cookie is used for carrying information on how the end user uses the website and any advertising that they have may have seen before visiting  the website. This is used for targeted advertising.  For more information visit Salesforce