Christmas 2018 will mark the first time in history that Quality Street lovers can open their festive tin to find an entirely unique selection, all of their own choosing.
An exciting partnership will see pick and mix stations land in 11 John Lewis stores throughout the country where shoppers can create a very special bespoke assortment of their Quality Street favourites.
Choosing at least three different sweets, you will be able to fill a tin that’s big on your favourites whether that’s the toffee penny, the green triangle or any one of the 12 delicious sweets in this year’s assortment.
The pick and mix tins will go on sale from next month across the country with visitors to John Lewis’s Oxford Street store, from this Friday, having the chance to create a pick and mix tin with an extra custom option. There, you will also be able to create a personalised lid, making sure that this year’s Quality Street tin is all yours, both inside and out.
Debbie Bowen, Senior Brand Manager for Quality Street said: “Everybody’s got a favourite Quality Street sweet and an opinion on which is the best, so providing a pick and mix option, for the very first time, could spell the end of that particular Christmas debate.
“This is a very exciting move for us and for Quality Street. We’ve been part of Christmas for more than 80 years and over that time we have had so many requests from people for a chance to create their own bespoke tin! It’s finally here and we’re delighted.”
The John Lewis announcement follows the launch of this year’s full Quality Street range which includes the classic tin, tub and, in another first for 2018, an advent calendar which means Quality Street can be with you throughout the festive season, right up until the big day.
The advent calendar will feature every Quality Street sweet twice in a completely random order meaning no two calendars are the same. The range also includes the giant Purple One and giant Strawberry Delight novelties, each containing the individual sweets themselves for the perfect Christmas gift.
The Quality Street range forms part of Nestlé Confectionery’s full Christmas selection including a special Christmas Tree shaped box of KitKat senses, and various characters under the Smarties and Milkybar brands including bow tied penguins, and cape wearing polar bears. They join other perennial favourites like Dairy Box and Black Magic on the shelves for the festive season.
This year’s Quality Street tubs and tins are on sale now at retailers throughout across the country while the pick and mix option, priced at £12, will be available in John Lewis from 21st September at Oxford Street and from October at the following stores; Bluewater, Cambridge, Cheadle, Cribbs Causeway, Glasgow, High Wycombe, Kingston-Upon-Thames, Liverpool, Trafford and White City.
Quality Street was first introduced in 1936 in Halifax, West Yorkshire by Harold Mackintosh. Harold was the son of John and Violet Mackintosh who created the Toffee Deluxe as a standalone product earlier in the 20th century.
Named after the J M Barrie play, Quality Street is still manufactured in Halifax to this day and the Nestlé factory produces more than 10 million sweets every single day in the run up to Christmas.
ENDS
Notes to Editors
The Quality Street range for 2018 includes:
- Quality Street Honeycomb Crunch Milk Chocolate Bar 35g
- Quality Street 720g Tub
- Quality Street Tin 1.2kg
- Quality Street Festival Tin 1.2kg
- Quality Street Pouch 95g
- Quality Street Bag 500g
- Quality Street Carton 265g
- Quality Street Jar 600g
- Quality Street Giant Purple One 350g
- Quality Street Giant Strawberry One 350g
- Quality Street Toffee & Fudge Carton 265g
- Quality Street Fruit Cremes 265g
- Quality Street Tin 240g
- Quality Street Advent Calendar
- Quality Street Matchmakers Mint 120g
- Quality Street Matchmakers Orange 120g
- Quality Street Matchmakers Salted Caramel 120g
- Quality Street Matchmakers Gingerbread 120g
John Lewis stores will be selling standard mix (factory filled) tins for £10 (RRP) alongside the pick and mix tins at £12 (RRP). Additionally, John Lewis in Oxford Street will offer pick and mix tins with a personalised lid for £15 (RRP). All tins are 1.2kg.
For more information or any further questions please contact the Nestlé UK & Ireland press office on 020 8667 6005 or [email protected]