Have a clean break, have edible KitKat soap

To Press Releases listApr 1, 2018


KitKat fans are going to be all in a lather this month when the brand introduces revolutionary new KitKat soap – that you can eat!

This incredible innovation from Nestlé comes in three different sizes:

KitKat Bites, Soap Edition – a tasty and convenient bar of KitKat Bites Soap that is designed for on-the-go use and perfect for sharing with family and friends.

KitKat Four Finger, Soap Edition – primed for your every day ritual wash. A classic clean break and experience with snappable individual fingers just like standard KitKat.

KitKat Chunky, Soap Edition – original KitKat Chunky DNA infused inside the soapy fibres. Effective for the toughest breaks and for a real chunky deep clean.

Not only does the soap do an incredible job of cleaning the individual breaker but the unmistakable, amazing taste of KitKat is right there if he or she fancies a break time nibble.

It is being described as both the cleanest break ever and the tastiest clean of your life. It is expected to redefine breaks and that is why senior soapologists have put such significant resources into developing this range of unbelievable, soapy KitKat goodness.

Ellie Worley, Senior Brand Manager for KitKat said:

KitKat is all about breaks and we recognise that some of the best breaks come when resting in a luxurious bath or enjoying an invigorating shower. As the universal symbol of the break, it’s only natural that KitKat is right there beside you.”

KitKat fans are being introduced to this innovative new product in two videos explaining the concept and looking at how KitKat soap was made.

The KitKat soap range is due to be on shelves (and in baths and showers) everywhere later this month but initial consumer testing has already shown remarkable favourability for the product. One unidentified consumer said: “I usually buy my soap elsewhere but that’s only because Nestlé don’t make soap. Now it’s going to be KitKat soap all the way for me.”


ENDS


For more information, please contact the Nestlé UK press office at nestleukpressoffice@uk.nestle.com or call us on 020 8667 6005
Follow us on Twitter @NestleUKI


Notes to Editors

  • KitKat soap will be sold alongside KitKat’s existing range of KitKat Bites, KitKat Two Finger, Four Finger and Chunky as well as the brand’s innovative new KitKat Senses product and limited edition flavours like KitKat Chunky New York Cheesecake and KitKat Lemon Drizzle.
  • Earlier this week, Nestlé confectionery introduced Milkybar Wowsomes, another innovative product developed in the UK and the first in the world to use Nestlé’s structured sugar technology that changes the structure of sugar using only natural ingredients. This means the bar was developed with 30% less sugar and absolutely no artificial sweeteners – and that’s no joke. We think they taste amazing and you’d be a fool not to try it.