Nestlé UK and Ireland
KitKat fans are going to be all in a lather this month when the brand introduces revolutionary new KitKat soap – that you can eat!
This incredible innovation from Nestlé comes in three different sizes:
KitKat Bites, Soap Edition – a tasty and convenient bar of KitKat Bites Soap that is designed for on-the-go use and perfect for sharing with family and friends.
KitKat Four Finger, Soap Edition – primed for your every day ritual wash. A classic clean break and experience with snappable individual fingers just like standard KitKat.
KitKat Chunky, Soap Edition – original KitKat Chunky DNA infused inside the soapy fibres. Effective for the toughest breaks and for a real chunky deep clean.
Not only does the soap do an incredible job of cleaning the individual breaker but the unmistakable, amazing taste of KitKat is right there if he or she fancies a break time nibble.
It is being described as both the cleanest break ever and the tastiest clean of your life. It is expected to redefine breaks and that is why senior soapologists have put such significant resources into developing this range of unbelievable, soapy KitKat goodness.
Ellie Worley, Senior Brand Manager for KitKat said:
“KitKat is all about breaks and we recognise that some of the best breaks come when resting in a luxurious bath or enjoying an invigorating shower. As the universal symbol of the break, it’s only natural that KitKat is right there beside you.”
KitKat fans are being introduced to this innovative new product in two videos explaining the concept and looking at how KitKat soap was made.
The KitKat soap range is due to be on shelves (and in baths and showers) everywhere later this month but initial consumer testing has already shown remarkable favourability for the product. One unidentified consumer said: “I usually buy my soap elsewhere but that’s only because Nestlé don’t make soap. Now it’s going to be KitKat soap all the way for me.”
For more information, please contact the Nestlé UK press office at email@example.com or call us on 020 8667 6005
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Notes to Editors