Our packaging strategy

We are committed to helping to shape a waste-free future. 

Our vision is that none of our packaging ends up in landfill or as litter.

By reducing our virgin plastic usage, investing in innovative packaging design and new materials, ensuring our packaging is designed for recycling and promoting a better recycling infrastructure, we are helping to promote the circular economy and  create an environment where none of our packaging ends up as waste on land or in oceans.

Here in the UK and Ireland we are advocating alongside others in the food industry for well-designed regulation, including Extended Producer Responsibility for packaging (pEPR) and Deposit Return Schemes (DRS), that encourage circularity and the development of the recycling infrastructure.