Vital Proteins has announced the launch of Vital Proteins Collagen + Creatine + Electrolytes, a new multi-benefit powder designed to offer an everyday solution for health-conscious adults who want to look, move and feel their best.
The new unflavoured powder is formulated to provide a simple way to gain the combined benefits of four highly sought-after wellness ingredients; collagen peptides, creatine and two key essential electrolytes, calcium and magnesium – all in a single daily serving.
- Each 16g (approx. 2 level tablespoons) serving delivers a comprehensive nutritional profile to support an active lifestyle:
- 10g of Collagen Peptides: Supports skin, hair and nails.
- 3g of Creatine: Increases physical performance in successive bursts of short-term, high intensity exercise.
- Essential Electrolytes: Includes 160mg calcium and 84mg magnesium to support electrolyte balance and normal muscle function.
While consumer demand around collagen continues to be one of the strongest growth engines in the category, creatine appeal is rapidly expanding amongst women and healthy-ageing consumers. By uniting these ingredients, Vital Proteins provides a simple daily routine that combines multiple benefits to help you get more out of your daily morning coffee or smoothie.
Jessica Gyateng, Marketing Director, Vital Proteins, Nestlé UK & Ireland, said: “We believe that wellness should be accessible, effortless and tailored to everyday life. By combining our signature collagen with creatine and electrolytes in one unflavoured powder, we are giving consumers an incredibly simple way to upgrade their daily routine with multiple benefits. It’s all about supporting everyday movement and helping people feel their absolute best.”
Jessica Pasco, Commercial Trading Director VHMS & Beauty, Holland & Barrett, added: “We’re seeing a significant cultural shift in how our customers approach preventive health and active living. Creatine and collagen are no longer viewed through narrow sports-nutrition or beauty lenses – they have become everyday supports for longevity, bone health and full-body vitality. Vital Proteins Collagen + Creatine + Electrolytes directly answers this consumer desire for streamlined, high-quality, multi-benefit solutions that seamlessly integrate into real life.”
Because the formula is completely unflavoured, it is designed to fit effortlessly into existing habits without altering the taste of your favourite beverage. We recommend incorporating into your favourite post-workout shake or smoothie.
Vital Proteins Collagen + Creatine + Electrolytes is available now exclusively at Holland & Barrett, both online and in 400 stores nationwide. The product will roll out into other retailers across the UK and Ireland in 2027.
