- Two years of research and recipe development sees approximately 40% total sugar removed across the premium adult soft drinks range
- New recipes to be rolled out from April, retaining the unique and unmistakable flavour
This Spring, Sanpellegrino Sparkling Fruit Beverages will begin the relaunch of its range, following ongoing recipe reformulation that began in 2015 when 10% of the total sugar content was removed from its products. Available across the UK range, the new recipes will have approximately 40% less sugar than the previous recipes.
Over the past two years, Sanpellegrino has worked hard to guarantee that the unmistakable and unique taste loved by consumers remains unaffected, with thorough taste tests resulting in positive feedback.
The recipe change will see a proportion of the original added sugar replaced with stevia which is sourced from a natural plant origin. By using stevia, the amount of sugar is significantly reduced to less than 5g/100ml. Furthermore, the newly improved recipes will reduce the number of calories in each can to 70, approximately 60 calories less than the current recipes.
Michel Beneventi Business Executive Officer said:
“For the past couple of years, we’ve been on a mission to reduce the overall sugar content of Sanpellegrino Sparkling Fruit Beverages. We’ve not only taken into consideration the change in our customers’ attitudes towards health and wellbeing, we’ve listened closely to ensure each new recipe retains the unmistakable and unique taste they know and love.”
The new Sanpellegrino Sparkling Fruit Beverages will be available nationwide from April. Limonata, Aranciata and Aranciata Rossa will be the first reformulated products available in the UK range.
ENDS
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Notes to Editors:
Stockists:
All leading supermarkets and independents stock Sanpellegrino Fruit Beverages, including, but not limited to; Tesco, Sainsbury’s, Waitrose, ASDA, Morrisons, Co-Operative and Ocado, as well as many independent cafés and restaurants.
About Sanpellegrino Sparkling Fruit Beverages:
Sanpellegrino Fruit Beverages started with a homemade, traditional recipe for delicious and thirst-quenching Aranciata. Since its inspiration in 1932, Sanpellegrino has produced its very own Sanpellegrino Aranciata, holding true to its authentic Italian origins and prepared with carefully selected ingredients of the utmost quality.
The brand offers a wide range of refreshing, citrus-based beverages including: Aranciata, Aranciata Rossa, Limonata, Pompelmo, Melograno e Arancia and Limone e Menta.
Sanpellegrino Sparkling Fruit Beverages are a celebration of fine Italian craftsmanship and the natural authenticity of its genuine ingredients and heritage.