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KitKat kicks off 2017 with peanuts and personalisation

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KitKat Peanut Butter Packs

• KitKat Bites Peanut Butter introduced
• Personalise your break competition underway


Nestlé’s flagship brand KitKat has kicked off 2017 by introducing peanut butter as a brand new flavour in its shareable KitKat Bites range.

The new launch sees KitKat’s praline layer replaced for the first time ever as peanut butter takes its place between the classic wafer thus delivering a nutty taste and texture in a product that’s perfect for sharing.

Haseeb Rahman, Business Unit Head – KitKat and Biscuits, Nestlé UK & Ireland, said:

“We know that people love to try new KitKat flavours and peanut butter has been popular in our KitKat Chunky range for more than ten years. We are now very excited to bring it to KitKat Bites, enabling our consumers to share their favourite product with their family and friends, making sharing breaks even better.”

KitKat Bites were introduced in 2016 and have proved popular with those looking for a shareable treat. The increasingly popular peanut butter flavour is expected to be similarly well received but that’s not the only exciting development for KitKat fans to be aware of.

The brand is also currently offering 1,000 opportunities every day to win a personalised, four finger KitKat. It means that lucky winners who find a winning code in their KitKat pack can go online, upload a photograph and message and receive a real four finger KitKat direct from Nestlé’s York factory with their very own design. It comes complete with a gift box that doubles as a display frame.

Haseeb Rahman, Business Unit Head – KitKat and Biscuits, Nestlé UK & Ireland, said:

“We are running this promotion for 56 days so a total of 56,000 lucky people will be able to design their own KitKat packaging. It’s a perfect way to personalise a break whether it’s for yourself or a friend or loved one and it has been great to see the response and some of the designs we have had coming through.”

KitKat has been around for more than 80 years and continues to be hugely popular with more than five million of them made at the York factory every single day. Consumers should keep an eye out for more exciting KitKat news coming later in 2017.


For more information please contact:
Nestlé UK Press Office on 020 8667 6005 or email [email protected]