Nestlé UK & Ireland is today kicking off a week of activity examining how the actions it takes to be a more responsible business directly affect the products we buy at the supermarket.
The week-long digital campaign uses facts, stats and graphics to demonstrate how five of its iconic brands have been shaped by improvements the company has made in five key areas: nutrition, rural development, water, environmental sustainability and people.
The week’s activity, across Nestle.co.uk and on Twitter through @NestleUKI, begins with a look at the 80 year-old KitKat brand. It then continues by focusing on a different brand each day including: Nescafé, Buxton Water and Nestlé Breakfast Cereals before wrapping up with Rowntree’s on Friday.
Dame Fiona Kendrick, Chairman and CEO, Nestlé UK & Ireland said: “It is all too easy to assume the decisions we take in the areas of sustainability and corporate responsibility are almost entirely separate from the brands that people know and love.
The reality is that everything we do to improve and enhance Nestlé’s impact on society can be seen in our products; whether that’s the people who make them, the way we source our ingredients or even the way we power our factories.
We are hugely proud of our brands as we are hugely proud of the progress we have made over the last two years. There is more to be done and we are ambitious about what we want to do over the coming years to play a positive role in society here in the UK and Ireland.”
Last month, the company released its Nestlé in Society report which takes an in depth look at the progress and achievements of the company over the last two years as well as giving a snapshot of Nestlé’s current position against its own stretching targets.
For further information please contact Nestlé UK Press Office on 020 8667 6005 or email [email protected].