Nestlé UK and Ireland today announced that it is reformulating its iconic KIT KAT bar, which will result in the removal of 3,800 tonnes of saturated fat from the public’s diet, improving the nutritional profile of the product.
This reformulation means over a billion KIT KAT bars a year will have an improved recipe and is the result of three years of challenging research and development led by the Nestlé Innovation team based in York, the home of Kit Kat.
The news of this achievement coincided with the Department of Health announcing its new Responsibility Deal Pledge on saturated fats, to which Nestlé has announced it is a signatory of.
Ciaran Sullivan, Managing Director of Nestle Confectionery said: “This is the next step on the journey where we are improving the nutritional profile of our products. KIT KAT is our biggest confectionery brand and therefore the obvious choice to identify a sat fat reduction. Improving the nutritional profile of KIT KAT does not come at the expense of quality and taste and consumers will continue to enjoy the same KIT KAT as they have for over 75 years.”
The reformulated KIT KATs will be made in the Nestlé Confectionery factory in York and will be available early next year. The reduction has been made by changing the recipe of the wafer filling in the UK made KIT KAT.
This reformulation is another step in Nestlé’s on-going commitment to improve its products’ nutritional composition. Nestlé has made many pioneering improvements within its confectionery portfolio, which have been on-going for many years. All Nestlé confectionery chocolate biscuit bars are low in salt and meet the Responsibility Deal 2012 salt targets. Nestlé has also reduced the portion size of many of its products such as KIT KAT, Aero, Yorkie, Lion Bar, and Rolo and committed to expanding its range of 99 calorie biscuit bars. In 2012 three new products were added to this range including Blue Riband Caramel, Aero Biscuit Peppermint and Aero Biscuit Orange.
For further information, contact Nestlé Press Office: 020 8667 6005 / [email protected]
- Over a billion KIT KAT bars are made in the York factory per year – the site can make up to 6 million a day
KIT KAT is the most global confectionery brand in the world sold in more countries than any other – 17.8 billion fingers eaten a year
- Over a billion KIT KAT bars a year are certified Fairtrade starting with KIT KAT 4-Finger in 2010. In January 2013, an additional 800 million a year of KIT KAT 2-Finger Fairtrade certified bars are manufactured which are now Fairtrade certified making it the biggest Fairtrade product only second to bananas
- In 2012, Nestlé Confectionery UK became the first major confectioner to announce the removal of artificial colours, flavours and preservatives from its entire confectionery range.