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Nestlé counts down to Christmas with biggest ever advent range

Five brands, Smarties, Milkybar, Milkybar Wowsomes, After Eight and Quality Street all feature in their very own advent calendar for 2018
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nestle uk advent calendars for christmas 2018

Nestlé is introducing a range of no fewer than five different advent calendars to the market this year under some of its most famous brands.

The traditional countdown to Christmas is being offered by Smarties, Milkybar, Milkybar Wowsomes, After Eight and Quality Street brands each with a different design and familiar sweets with a different flavour of Christmas countdown depending on your preference.

Jon Smith, Senior Brand Manager for Christmas confectionery said: “Everybody’s got a favourite sweet and we’ve made sure that there’s a great range of advent calendars available this year under some of our biggest brands.

“Advent calendars are a key part of the season and we think we’ve got a perfect gift for anybody looking to get into the Christmas spirit from 1st December.”

after eight advent calendar for christmas 2018

The UK’s favourite white chocolate brand, Milkybar, is responsible for two calendars within the range. The traditional Milkybar calendar offers a simple piece of smooth white chocolate bites in the traditional packaging. Milkybar Wowsomes, a new brand for 2018 that became the first chocolate bar in the world to use Nestlé’s new technology to reduce the sugar by 30%, is filled with a mix of milk and white chocolate and the pieces boast creamy-tasting centres and crispy oat cereals.

New this year, the Smarties 3D calendar is based on a snowy castle. Behind each door you will find a traditional chocolate Smarties treat or colourful pack of mini-Smarties.

Nestlé’s After Eight calendar for 2018 showcases the classic, British after-dinner mint thins during the festive season. The 3D advent calendar is shaped as a clock tower, and features a selection of seven different white and dark mint chocolates.

Nestlé’s famous Quality Street brand, already a Christmas staple, is offering a brand new advent calendar this year. Each individually wrapped sweet has been placed in a completely random order, meaning no two calendars are the same. Its impactful and traditional design further enhances its gift appeal.




For more information, including access to images please contact: Nestlé UK Press Office on 020 8667 6005 or e-mail [email protected]

Nestlé is the world’s largest food and drink company. With more than 2000 brands ranging from global icons to local favourites, we are present in 191 countries around the world.

Follow our UK and Ireland team on Twitter: @NestleUKI