• Original Milkybar range has white AND milk chocolate for the first time
Nestlé introduces Milkybar Mix Ups, newly invented Milkybar chocolate buttons that mix white chocolate with milk chocolate for the very first time.
The sweets will begin appearing in shops across the UK and Ireland from this week in both sharing bags and single packs. Each selection contains a mix of classic Milkybar white chocolate buttons with a cocoa filling and milk chocolate buttons with a milky filling.
Last year, the world’s first 30% less sugar chocolate bar, Milkybar Wowsomes, became the first under the Milkybar brand to use two different types of chocolate in the same product and now Milkybar Mix Ups sees milk and white chocolate mixed up in Milkybar original range at last.
The new method of creating this delicious combination of chocolate flavours in a single button has been dreamt up by Nestlé’s chocolate experts to meet a very particular demand.
Alberto Pisanello, Assistant Brand Manager for Milkybar, said: “We get a lot of requests from Milkybar fans who have been asking us to mix white chocolate with milk chocolate for a long time but it’s not something we’ve done before with original Milkybar.
“Milkybar is famously white chocolate so it needed to be something special if we were going to mix things up. We think Milkybar Mix Ups are very special, and if they are as popular out there as they have been at Nestlé HQ then we’re sure our fans will absolutely love them!”
Milkybar Mix Ups are being made at Nestlé’s factory in Fawdon, Newcastle which is the home of, among others, Rowntree’s Fruit Pastilles, Jelly Tots, Matchmakers, Munchies, Caramac and Rolo. It’s the last of those, Rolo, which has helped to make Milkybar Mix Ups possible.
The individual Milkybar Mix Ups chocolate buttons are made using a very similar technique to the way a Rolo is made and are being produced on the Rolo production line with the same, tried and tested, milk chocolate recipe as Rolo. Along with Milkybar mini eggs, it is the first time that any Milkybar product has been made in Fawdon, away from its more usual home of York.
Milkybar Mix Ups go on sale over the next few weeks in all major retailers as a single 32.5g pack, a 78g pouch, a 95g sharing bag and a larger 196g ‘more to share’ bag. The Milkybar Mix Ups range will be introduced alongside the existing Milkybar range.