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Nestlé Confectionery's 2013 KitKat Chunky Champion Campaign goes live

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KitKat Chunky rangeFrom this week (week commencing January 14th, 2013)  Nestlé Confectionery will be putting consumers in the driving seat once again with the launch of a brand new KitKat Choose a Chunky Champion campaign.

KitKat Choose a Chunky Champion  follows on from the first and enormously successful campaign at the beginning of 2012 which proved to be a huge hit with retailers and shoppers alike.  It was the biggest confectionery singles event ever for Nestlé Confectionery with over 600k votes cast on Facebook, 11 million bars sold[1] and very importantly drove penetration by adding 200k new young consumers into the category[2].

Choose a Chunky Champion  promises to be even bigger and better. With four delicious new limited edition flavours to choose from consumers will be encouraged to try each KitKat Chunky flavour before casting their vote on a dedicated Facebook page across a longer 8 week voting period.

KitKat Chunky flavour with the most votes by 15 March 2013 will be crowned the winner and unveiled as the nation’s new Chunky Champion. The winner will then become a permanent part of the KitKat range joining the 2012 winner – KitKat Chunky Peanut Butter.

Each new flavour will be represented by their very own flavour hero:

  • KitKat Chunky Mint is represented by Mintinator and is a great combination of KitKat wafer enrobed in delicious mint flavoured chocolate.
  • KitKat Chunky Coconut supported by Coconutrix, sees the famous KitKat wafer covered in a delightful coconut flavour chocolate.
  • KitKat Chunky Hazelnut, backed by Hazelnutter, adds a hazelnut cream filling to make for a mouth-watering new KitKat Chunky.
  • KitKat Chunky Choc Fudge assisted by Fudgetron sees the addition of a layer of delectable chocolate fudge.

Backed by a huge £5m media campaign across TV, digital, outdoor, radio and mobile the KitKat Choose a Chunky Champion campaign allows consumers to vote for their favourite across a number of various different media platforms including Blippar and Shazam.


Notes to editors

Resale price is at the sole discretion of the retailer
KitKat Chunky Mint: RRP 60p
KitKat Chunky Coconut: RRP 60p
KitKat Chunky Hazelnut: RRP 60p
KitKat Chunky Chocolate Fudge: RRP 60p
Abridged Terms and Conditions – CONSUMER PROMOTION;
See for details.