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Nestlé Cereals launches new 'Box Bowls' – cereal which can be eaten straight from the box – just add milk!

nestle cereals box bowls
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Nestlé Cereals today announced the launch of its new Box Bowls range – a six pack of Nestle Breakfast Cereal favourites that can be eaten straight from the box.

Box Bowls offer six single-portion boxes of some of Nestlé Cereals best known classics – Shredded Wheat Bite Size, Original Shreddies, Frosted Shreddies, Multigrain Cheerios, Honey Cheerios and Nesquik. All that is left to do is to pour milk into the specially-designed bag inside the box, and grab a spoon for a tasty and convenient breakfast to be enjoyed at home, or on the go.

All elements of the box bowl are recyclable – from the specially designed inner bag that holds in moisture, to the unique cube-like outer carton and over-wrap film.

The new range from Nestlé Cereals responds to increasing consumer interest in convenient, versatile breakfast options that can be eaten at home, or on the move. According to Nestlé Cereals research, nearly a quarter (23%) of people now want cereals as an out-of-home breakfast option*.

Toby Baker, Marketing Director UK & Australia, Nestlé Cereals, said:

“Consumer research tells us that Brits want more variety and convenience at the breakfast table. Our new Box Bowls provide a tasty breakfast choice for almost every day of the week, pre-portioned and ready to eat straight from the box.

“Box Bowls have also been designed to fit around ever busier lifestyles – they can be enjoyed at home, or while out and about. The toughest decision you’ll face is which one to choose.”

Box Bowls are currently available at Morrisons and will be retailing in Waitrose, Sainsbury’s, Asda and Tesco in the coming weeks. Box Bowls, which come as a pack of six, have a RRP of £1.99.

The launch of Box Bowls is being supported by a marketing campaign, including digital advertising and social media content.




Notes to editors:

* Out of Home Breakfast Choices, The Blue Room, Join The Dots, December 2017

About Cereal Partners

Cereal Partners UK (CP UK) is the UK operation of Cereal Partners Worldwide. Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé Cereals, including favourites such as Nesquik, Shredded Wheat, Cheerios and Shreddies. With more than 50 brands to suit all ages and lifestyles, CPW strives to make convenient and tasty cereals that help people start their day.

Established in 1990, CPW is a long-standing partnership between Nestlé and General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW has a strong global network with 4,600 employees, 17 factories, four R&D centres and sales teams in more than 130 markets.