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Prepare for a break out in sales with the launch of KIT KAT Perfect Break

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From 29th August, Nestlé Confectionery is giving consumers the chance to win their very own perfect break with the launch of 2011’s KIT KAT Perfect Break promotion.

Bigger and better than ever in its third year, KIT KAT Perfect Break has proved a big hit with consumers. In 2010, the promotion boosted KIT KAT sales by 28% and added 2.3%1 to the chocolate singles category.

The promotion offers a once in a life time Perfect Break for ten lucky consumers, and this year’s KIT KAT Perfect Break has some extraordinary getaways on offer. Be it an adventurous climb to Everest base camp, taking a hair-raising zero gravity flight or simply paying the mortgage for a year, there really is something for everyone. With each of the ten top tier prizes worth a massive £10,000, winners can choose from a selection of prizes to take their Perfect Break by finding a golden ticket in their KIT KAT packs.

However, for those not lucky enough to win one of the £10,000 prizes, all is not lost. A further 500 KIT KATs will offer the chance to win cash prizes of £100. All consumers need to do is simply enter the unique code from inside their promotional packs at to find out if they’re a winner.

This year, iconic and popular KIT KAT 4 Finger and KIT KAT Chunky are joined by the new KIT KAT Pop Choc impulse bag adding even more good news. KIT KAT Pop Choc impulse bag, which is backed by a £2 million media campaign from 5th September, is sure to raise awareness of KIT KAT with consumers and in turn generate interest.

Graham Walker, Nestle UK Trade Communications Manager, says: “Back for the third year running, KIT KAT Perfect Break offers retailers a huge, and easily gained, bump in confectionery sales. With KIT KAT promotions proving particularly successful, this is THE confectionery promotion to buy into this year. Retailers should stock up as soon as possible and place flashed packs by till points and on the main confectionery fixture.”

For more information on the Nestlé Confectionery range please contact:

Notes to Editors

Resale price is at the sole discretion of the retailer.
KIT KAT Pop Choc impulse bag will feature a flash on the back of pack.
Packs included in the promotion include:

  • KIT KAT 4 Finger Milk single – RRP 54p
  • KIT KAT Chunky Milk single – RRP 54p
  • KIT KAT Pop Choc impulse bag single – RRP 54p

1 IRI Value Sales Total Market- 4 W/E 27.03.2010