Nestlé Breakfast Cereals in the UK will begin to carry the UK Government’s colour-coded labelling from October. The full roll out is expected to be completed by early 2018.
Gharry Eccles, UK Regional Vice President of Cereal Partners Worldwide (CPW) said:
“We are proud to offer consumers nutritious and tasty cereals to enjoy every day.
We have provided consumers with clear nutritional information in a monochrome format on front of pack for many years. The decision by CPW to adopt colour-coded labelling in the UK aligns the Nestlé cereals range with what has become the common UK labelling scheme. It is also in line with other Nestlé products in this market, providing consumers with a consistent approach to nutrition labelling in the UK.”
Stefano Agostini, Nestlé UK & Ireland CEO said:
“Nestlé welcomes Cereal Partners Worldwide's decision to adopt colour-coded labelling on its breakfast cereals sold in the UK.
Nestlé UK has been a long standing supporter of the colour-coded nutrition labelling scheme ever since 2013 when it was adopted on Nestlé wholly owned products. It has always been Nestle's ambition to see the UK Government scheme on all Nestle branded products in the U.K.”
Earlier this year, it was announced that Nestlé Breakfast Cereals would see a reduction of a further 10% in the average sugar content across the range by the end of 2018, in addition to the 15 percent reduction already achieved since 2010.
For more information, contact the Nestlé UK press office on 020 8667 6005 or alternatively email [email protected]
Notes to Editors
- 1. Cereal Partners Worldwide (UK) is a Joint Venture owned by Nestlé and General Mills Inc.
- 2. Cereal Partners Worldwide (UK) makes Nestlé breakfast cereals.
- 3. Nestlé breakfast cereals include; CHEERIOS, CLUSTERS, COOKIE CRISP, CURIOUSLY CINNAMON, GOLDEN NUGGETS, GOFREE, GOLDEN GRAHAMS, NESQUIK, SHREDDIES and SHREDDED WHEAT.
- 4. In July 2017 Nestlé Breakfast Cereals committed to reduce a further 10% in the average sugar content across its cereal range by the end of 2018, in addition to the 15 percent reduction already achieved since 2010: http://www.nestle.co.uk/media/pressreleases/nestl-breakfast-cereals-to-reduce-a-further-10-of-sugar-by-end-of-2018
- 5. Nestlé in the UK has been a supporter of the colour-coded labelling scheme since it was endorsed by the UK Government in 2013: http://www.nestle.co.uk/media/pressreleases/nestl%c3%a9-uk-signs-new-nutrition-labelling-pledge
- 6. For more on the UK Government’s colour coded labelling scheme: https://www.gov.uk/government/publications/front-of-pack-nutrition-labelling-guidance
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