KitKat fans are set to enjoy a breaks bonanza this year, as the brand announces a raft of exciting new products. Among the highlights soon to hit supermarket shelves are tantalising 2 and 4-Finger flavours, the launch of KitKat Bites with Lotus Biscoff, and the nationwide rollout of the hugely popular KitKat Vegan.
What’s new for 2023?
KitKat Caramel 2-Finger and 4-Finger
Available in a multipack of nine 20.7g bars, KitKat 2-Finger Caramel will be available in all major retailers this month. Meanwhile, a KitKat 4-Finger Caramel single bar (41.5g) will be available nationwide from 1 February, followed by a multipack of 4 x 41.5g bars from 1 April.
New-look for KitKat 4-Finger Dark
KitKat Dark (single 41.5g bar) relaunches with a new recipe and refreshed packaging, making it an even tastier option for dark chocolate fans. The new-look KitKat Dark will be available in a wide range of retailers from 1 February.
KitKat Bites with Lotus Biscoff
It's KitKat, but not as you know it! With a deliciously smooth and chocolatey centre, crunchy wafer pieces and a milk chocolate shell, KitKat Bites is a more indulgent way to enjoy a break. A hit with consumers since launching last year, you can now enjoy the treat in a completely new way, thanks to a collaboration with Lotus Biscoff. KitKat Bites with Lotus Biscoff are delicious bite-sized pieces filled with the original Lotus Biscoff spread and classic crispy KitKat wafer pieces. Available in a 90g sharing bag, these delectable bites will be available nationwide from the end of February.
KitKat Chunky White with Lotus Biscoff
It’s the one white chocolate fans have been waiting for. Crispy wafer, topped with the original Lotus Biscoff caramelized biscuit crumb and filling and covered in smooth white chocolate to create a KitKat Chunky of Champions! Available as a 42g single bar exclusively in Tesco stores from March, it’s limited edition only, so you’ll need to be quick!
A sell out when it launched as a limited edition in 2021, KitKat Vegan is back for good! Available as a single 41.5g 4-Finger bar, this plant-based break is made with a rice-based milk alternative to create an indulgent-tasting vegan chocolate and crispy wafer combo. Available now in all major retailers.
Callum Smith, KitKat assistant brand manager said: “We all need a pick-me-up at this time of year, and KitKat is the go-to for so many of us when we want to enjoy a delicious break at any time of day. In fact, here at Nestlé HQ, we believe the only thing better than our crisp, chocolate-covered wafer fingers is more choice than ever before!
“That’s why we are delighted to introduce new and revamped flavours across our range of products. Whether it’s a 2-Finger KitKat Caramel with a cup of tea mid-afternoon, or KitKat Bites and a boxset on a cold winter evening, there is something for everyone to enjoy. We predict 2023 will be the best year for breaks yet!”
All KitKat products produced in the UK and Ireland are made with 100% certified sustainable cocoa. Nestlé’s factory in York, the home of KitKat, produces a whopping five million bars every single day, while more than one billion KitKats are eaten every year in the UK, that’s 564 fingers a second!
For more information, please contact the Nestlé UK press office at [email protected] or call us on 020 8667 6005.