Leading collagen brand, Vital Proteins, has announced a new partnership with the Lawn Tennis Association (LTA), becoming the official collagen partner across the LTA’s summer of tennis for 2026.
Rooted in a mission to help people look, feel and move at their best, Vital Proteins aligns naturally with the world of tennis - a sport synonymous with resilience, longevity and active living, both on and off the court.
Vital Proteins is teaming up with some of the UK’s most celebrated tennis events, including the HSBC Championships at The Queen’s Club and the Lexus Eastbourne Open. Delivered through a series of fan-facing activations and sampling experiences as well as extensive on-court and partner branding throughout the summer, the partnership is designed to celebrate movement and wellness across the tennis season.
Vital Proteins will be courtside at the HSBC Championships at the Queen’s Club in London (6–21 June 2026), where the “Hydration Bar” will serve collagen smoothies and product samples – providing tennis fans with a refreshing pit stop between matches.
The activity will continue at the Lexus Eastbourne Open (20–27 June 2026), where visitors can stop by the interactive “Recharge Station” - an energising fan experience designed to keep spectators moving throughout the week. At the heart of the experience will be a smoothie bike, allowing fans to pedal their way to a freshly blended drink, with the chance to win a bag of branded goodies once they’ve completed the challenge.
Continuing its association with tennis, Vital Proteins will also be present at the Cardinal Place, Victoria fan zone, which will be showing the Wimbledon Championships. The Vital Proteins space will offer fans a space to recharge, socialise and enjoy a healthy serving of Centre Court action.
Jessica Gyateng, Head of Marketing at Vital Proteins, Nestlé UK & Ireland, said: “Tennis season today extends far beyond the court – it’s become part of wider summer lifestyle and wellness culture. As a brand centred around movement and feeling good, partnering with the LTA felt like a natural fit for Vital Proteins. We’re excited to connect with fans across the summer and introduce more people to Vital Proteins during what is set to be another iconic season for British tennis.”
Chris Pollard, Managing Director of Commercial & Operations at LTA, said: “We’re delighted to welcome Vital Proteins as the Official Collagen Partner of the LTA. Tennis continues to attract increasingly lifestyle-led audiences across the summer season, and Vital Proteins’ commitment to championing movement and wellbeing aligns closely with the values of our sport. We look forward to working together to bring the partnership to life through experiences both on and off the court.”
The partnership forms part of Vital Proteins’ broader mission to support active lifestyles and feeling good from the inside out, with a focus on movement, recovery and everyday wellbeing through collagen-based nutrition designed to help people make the most of every day.
