Nescafé Gold Blend is introducing its first ever limited-edition winter jar featuring an augmented reality (AR) recipe creation experience to help unwrap the festive joy.
Exclusive to this season, not only does the jar have a winter design but it also features a QR code which coffee fans can scan with their mobile to discover festive coffee recipes and try them at home with Nescafé Gold Blend instant coffee.
There are three seasonal recipes including Smoked Cinnamon Coffee, White Chocolate Mocha and Creamy Caramel Latte to help consumers get into the festive spirit.
Tiffany Wigger, Assistant Brand Manager for Nescafé Gold Blend Brand Manager at Nestlé UK and Ireland said:
"We are very excited to introduce our first ever limited-edition winter design jar to Nescafé Gold Blend to help consumers bring the festive coffee shop experience home.
"This season, our coffee lovers will not only be able to enjoy the rich and smooth taste of Nescafé Gold Blend in a winter design jar but also will have the opportunity to unwrap three delicious festive coffee recipes to try at home."
The limited-edition jars of Nescafé Gold Blend will be available in supermarkets across the UK and Ireland from this week.
Nescafé Gold Blend has recently been rated the best gold blend coffee and the only one to be given the "Best Buy" status by Which?*.
Launched in 1965, Nescafé Gold Blend is a range of premium instant coffees that are carefully crafted with a unique golden roast. With a range of flavours and intensities to choose from, there's something to suit everyone. The range includes coffees with different intensities, single-origin coffees and also coffee-shop-style cappuccinos and lattes. More recently, Nescafé Gold have added dairy alternative lattes made with oat or coconut.
*Source: WHICH? "Best Gold instant coffee" 28.09.2021 https://www.which.co.uk/reviews/food-and-drink/article/best-gold-instant-coffee-blend-a6ofL8x4k9rN