Nestlé Cereals has announced it is adding to the Shreddies brand portfolio with the relaunch of its popular Shreddies Raspberry & White Chocolate flavour cereal – but shoppers will have to be quick if they want to pick up a box as the product is set to be available for a limited time only.
The limited-edition consumer favourite was previously launched in February 2021 and has since been reformulated – adding to the current Nestlé Cereals portfolio of products that are non-HFSS according to the UK Government’s Nutrient Profiling Model. The product will also feature Nestlé Cereals’ signature green banner on pack – highlighting that wholegrain is the number one ingredient.
The flavour reintroduction comes after research found that taste is the most important need for consumers when considering a breakfast option1. Shoppers will be pleased then, that as well as the much-loved flavour, Shreddies Raspberry & White Chocolate is high in fibre, contains Iron and B vitamins, and has no artificial colours or flavours.
Sarah Fordy, Head of Marketing, Cereal Partners UK – makers of Nestlé Cereals in the UK, said: "We’re committed to making breakfast better, and the re-launch of our popular Shreddies® White Chocolate and Raspberry cereal will not only bring a fan favourite flavour back to consumers’ tables, but will provide families with a delicious start to the day and a great part of a balanced breakfast too.
“The reformulated recipe is now non-HFSS, contains fibre, B Vitamins and Iron and has wholegrain as the number one ingredient - all while offering families a tasty breakfast option. Shoppers will need to hurry though, the product is sure to fly off the shelves in no time and once it’s gone, it’s gone!”
Shreddies White Chocolate & Raspberry cereal became available in ALDI, LIDL and Home Bargains from the beginning of July.
Cereal Partners UK (CP UK) is the UK operation of Cereal Partners Worldwide. Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of NESTLÉ Cereals, including favourites such as Nesquick, Shredded Wheat, Cheerios and Shreddies. With more than 50 brands to suit all ages and lifestyles, CPW strives to make convenient and tasty cereals that help people start their day.
Established in 1990, CPW is a long-standing partnership between Nestlé and General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW has a strong global network with 4,000 employees, 15 production facilities and sales teams in more than 130 markets.
1 Breakfast consumption | 52w/e 25th December 2022 | Kantar Usage