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Rowntree's new range ticks all the boxes - including non-HFSS!

Rowntree's new non-HFSS range, Berry Herts, Safari Mix and Gummy bears on brightly coloured blocks
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New for 2023, Nestlé’s confectionery team is introducing a Rowntree’s non-HFSS range of sharing gummy sweets. The range is made with real fruit juice and 30% less sugar* plus has no artificial flavourings, colourings, or sweeteners.  

The irresistibly fruity range comes in four formats:  

Berry Hearts - The squidgy hearts come in flavour favourites strawberry, raspberry and blackcurrant. 

Safari Mix - Giraffes, elephants, hippos and paw prints make up this fun mix with strawberry, orange, lemon and apple flavours. 

Gummy Bears – Nostalgic gummy bears in strawberry, orange, lemon and apple flavours.  

Jelly Snakes - These two-toned gummy delights come in apple and blackcurrant, and raspberry and orange.  

Nestlé has utilised soluble corn fibre which allows a reduction in the amount of sugar and increases the product’s fibre content compared to traditional sugar confectionery. The range also contains 5.5% fruit juice. 

Rowntree’s Brand Manager, Hannah Boyle, said: “Like all of Rowntree’s products, the new Rowntree’s range has no artificial colours, flavours or preservatives. We’ve gone one step further with the new range, offering shoppers a yummy, more permissible treat with 30% less sugar that is also non-HFSS compliant.”  

“The playful range is made for sharing and we’re excited to share it with consumers across the UK who I’m sure will love the new shapes which are bursting with fruity flavour.”  

Rowntree’s has been one of the UK and Ireland’s favourite confectionery brands for more than 140 years and continues to develop exciting products to cater to the confectionery market. 15 million people enjoy Rowntree’s products every year.  

In other Rowntree’s news, Tropical Tots from the Jelly Tots range will be rolled out nationwide from February after a successful exclusive run in Tesco. Rowntree's Tropical Tots sweets are lovely little fruity-flavoured dots in five tasty flavours: passion fruit, peach, pineapple, grapefruit and mango. 

Rowntree’s Berry Hearts, Safari Mix and Gummy Bears 115g (RRP £1.35) will be available in major supermarkets from the beginning of February and wholesalers later in 2023. Jelly Snakes will be available exclusively in Tesco from March.   

For more information, please contact the Nestlé UK press office at [email protected] or call us on 020 8667 6005.  

Nestlé is the world's largest food and beverage company. With more than 2000 brands ranging from global icons to local favourites, we are present in 191 countries around the world. 

Rowntree’s are the nation’s fruity favourite, with more single tubes of Fruit Pastilles sold than any other fruit confectionery product in the UK. In fact, our products are enjoyed by 15 million people every year! Visit Follow Rowntree's on Twitter @ROWNTREES, Instagram @rowntreesuk or Facebook @rowntrees
*30% less sugar compared to other Rowntree’s products and similar sweets.